Good leadership in business goes beyond profits. We create spaces that inspire and empower and leave a lasting impact. In today’s world, women leaders are increasingly shaping industries by bringing their unique perspectives, empathy, and vision to the forefront. Priya Thakur, Founder and CEO Larissa Resorts are a prime example of this approach in the luxury hospitality industry. With a deep connection to his roots in the mountains of Manali and an unwavering belief in compassionate service, Thakur has redefined what it means to lead with purpose in a competitive and evolving marketplace.
Under her leadership, Larissa Resorts has grown into a luxury brand focused on sustainability, personal connections and innovative guest experiences. For Thakur, this journey began with a vision to create a space where guests can rediscover luxury through the lens of nature and culture. “I am from Manali and have always been inspired by the natural beauty of the mountains and the simple people,” she says. Her transition from a marketing role to leading a hospitality venture brings a new perspective that disrupts the industry and Larissa A resort that offers something unique, personal and intimate in a crowded market.
Leadership based on integrity and innovation
The CEO is a hands-on leader who emphasizes the importance of integrity, dedication, and attention to detail in all aspects of his work. “You’ll find me always being hands-on because I can lead by example,” she explains. Thakur’s leadership philosophy is built on the belief that innovation comes from genuine curiosity and collaboration. By fostering a culture of creativity, she ensures: Larissa The resort continues to be a leader in both guest satisfaction and operational efficiency.
“Innovation is a systematic process,” she adds. The brand’s think tank, made up of collaborators from diverse sectors, plays a key role in bringing new perspectives to ensure that the hotel industry not only grows, but also fosters local ecosystems and communities. I am fulfilling my role.
fresh perspective
One of the most unique aspects is the Larissa Resorts Journey is the founder’s non-traditional path to hospitality. Previously, he held sales and marketing roles at PVR Cinemas and Foster’s India Limited, where his experience in various industries shaped his unconventional approach to the luxury hotel business.
“In our case, it worked because we don’t come from an industry and we can be disruptors in solving business problems in a different way,” she says. speaks. Rather than being bound by industry norms, she brings a fresh perspective that allows us to think outside the box and create unique experiences for our guests.
Build a brand that grows based on guest experience
Under her leadership, Larissa The resort is experiencing remarkable growth. But what sets this brand apart is its constant focus on the guest. “We’ve always preferred the guest as an anchor point for redefining the process,” she says. This guest-centric approach is the key to maintaining revenue and visibility in a competitive market. Repeat guests are essential to your brand’s success, and delivering a consistent, high-quality experience is paramount.
The company remains focused on its core values, following its unique NAP (Nature, Architecture, Personalization) framework. Each property reflects its natural environment, as the founders believe that the brand identity, rooted in Lahore’s landscape and Buddhist and Hindu culture, helps guests feel connected to the region. Masu.
experiential activation
In another area, Larissa What resorts excel at is reinvigorating the experience. In today’s world of clutter, in the words of our founder, guests are looking for memorable and unique experiences. “Humans like genuine care and buy based on how you made them feel,” she says. The brand’s properties are designed to make guests feel cared for and understood, with personalized service that anticipates their needs.
“Our staff is specially trained to be sensitive to and accommodating the invisible needs of our guests,” she added, emphasizing the human touch that defines the brand’s approach to hospitality. In addition to personalized service, Larissa The resort hosts seasonal creative residencies where artists, musicians and creators are invited to share their talents, enriching the guest experience while also benefiting the local community.
Challenges and solutions
The luxury hospitality industry is not without its challenges. Larisa Resorts are facing their share, too. One of the key challenges is ensuring you have the right type of guests to match your brand’s offerings. “When I design a space, I keep the audience in mind. When the audience experiences the idea behind the artefact, it becomes an inspiration,” she explains. The goal is not just to fill a room, but to attract guests who understand your brand’s unique vision. To deal with this, Larissa Resorts integrated data-driven decision-making into their marketing efforts. By ensuring the right traffic is driven to your brand, you can blend business strategy with thoughtful service and co-create memorable experiences with your guests.
Stay true to core values
Despite the fast-paced nature of the hospitality industry; Larisa The resort has remained true to its core values of authenticity, sustainability and thoughtful service. “Everything we do, we do with heart,” says the founder. For Thakur, hospitality is not about following standard operating procedures. It’s about building a real connection with your guests.
This philosophy also applies to property design. Larisa The resort’s architecture and interiors reflect the region’s culture and aesthetics and are designed to make guests feel at home in a space that is luxurious yet rooted in the local environment. “We didn’t want the standard format of a hotel. We strive to incorporate local aesthetics while keeping comfort in mind,” she explains. It is this combination of luxury, comfort and local culture that… Larisa An outstanding resort in the industry.
I’m looking forward to it
as Larissa As the resort continues to grow, our commitment to personalized service, sustainable luxury and genuine hospitality remains unwavering. She emphasizes: “We want to be the go-to accommodation for global citizens and travelers around the world who are travelers, not tourists. We want them to actually stay with us. , we want to provide a platform where you can bring something back, maybe some friendships. We also want to focus on the local community. We want to bring the community with us. Masu.”
With a strong foundation built on authenticity and innovation, the brand intends to continue redefining luxury hospitality, delivering unforgettable guest experiences, one experience at a time. “We will soon branch into wellness tourism and affordable segments because we believe that a quality stay is the right of every consumer,” she further added.