According to the 2024 Resale Report by The RealReal (TRR), a US-based online luxury resale marketplace, the most searched-for brands this year were Louis Vuitton, Chanel, Prada, Gucci, Loewe, Miu Miu, Celine, Vittega Veneta, Dior and The Row.
“All of these brands are redefining fashion with their appeal to the masses. Prada, for example, has perfectly embraced ’90s and 2000s trends to become the most searched brand among Gen Z. Additionally, Chanel and Gucci handbags are the most and second most searched items, respectively, popular with both Baby Boomers and Zoomers. Miu Miu has broken traditional age-specific style norms and seen an astounding 47% increase in searches for its vintage items year-over-year,” says Noelle Sciacca, Associate Director of Women’s Fashion and Strategic Partnerships at TRR.
“The trend of fashion continuing to democratise across gender is also evident, with many brands promoting gender-fluid style and inclusivity,” she added.
According to luxury resale platform The RealReal’s 2024 Resale Report, the most searched brands this year were Louis Vuitton, Chanel, Prada, Gucci, Loewe, Miu Miu, Celine, Vittega Veneta, Dior and The Row. Shoppers are more focused on sustainability than ever this year, with 49% of respondents saying that extending the lifecycle of luxury items is their main reason for shopping on TRR.
This year, shoppers prioritized sustainability more than ever before: 49% of respondents said extending the lifecycle of luxury items was their main reason for shopping at TRR, a 9% increase from last year.
Meanwhile, 31% of shoppers and 35% of consignment shoppers said they have become more focused on “buying fewer, more exclusive, luxury items” since the pandemic. Seventy-eight percent of respondents said “value” is their number one priority when shopping at TRR, the report said.
According to TRR data, demand for denim and durable, functional fabrics is strong, with searches for vintage Levi’s up 69 percent and searches for fringe leather up 68 percent. Searches for Chloé blouses (up 18 percent), denim (up 49 percent) and culottes (up 152 percent) have seen big increases this year.
Sales of women’s sneakers are declining compared to mid-heels, loafers and ballet flats.
Slacks and skirt suits aren’t just for the boardroom anymore.
From this year’s office favorites to millennial nostalgia for wearing a blazer to the club, everyday business wear is on trend: The average selling price of a tie has increased 51 percent this year, while total suit sales are up 25 percent.
Like its streetwear pioneers, this new off-duty aesthetic takes heavy inspiration from menswear, with shoulder pads, tailored low-rise trousers and loafers as key elements.
The most frequently counterfeited bags are the usual suspects: Hermes, Chanel, Louis Vuitton and Gucci, but TRR saw a big increase in Celine and The Row knockoffs this year, following a quiet luxury boom in 2023.
These “superfakes” are often strikingly similar to the real thing, with details the appraiser may never have seen before.
Fibre2Fashion News Desk (DS)
