Luxury Travel Agency Consortium Virtuoso stated that sales in 2024 had increased 25 % since the previous year, and sales in 2025 and 2026 have increased.
Although sales in all categories were rising, the hotel led the road with an increase in sales by nearly one -third.
Comparing the results of 2024 with 2019, Virtuoso stated that sales had increased by 239 %.
According to Virtuoso, travelers have been traveling further in advance. The data indicates that the average reservation window is 124 days, indicating that it is an increase of 6 % year -on -year.
Virtuoso has shared these results with members at the US forum held at the 66 Fort Lord Dale Pier from January 28 to 31.
Future sales look bright. Compared to a year ago, Virtuoso states that advance reservations have risen by more than 30 %, and high reservations of $ 50 or more have increased by 57 %. Reservations for safari and cruise, over $ 50,000, have increased by 48 %, 64 %, respectively.
Virtuoso members say that 81 % are optimistic about business. 79 % of the supplier partners reported that they were optimistic.
Many masters are looking for employment. The survey showed a 52 % plan to hire a full -time advisor this year and 66 % of independent contractors.
Virtuoso’s US forum will start a series of global forums in Australia, Canada, China, Switzerland, Malta and Argentina within the next few months.
