Bare Grill, the leader in high-performance luxury outdoor grills, has announced the key sponsorship of KB Titan Racing, which will help raise NHRA professional stock driver Matt Latino. The partnership combines two performance-driven worlds, combining the accuracy of championship drag racing with the craftsmanship of premium outdoor cooking.
The Latinos, whose father, Eric Latino, is a Canadian Drag Racing Hall of Famer, is set to make his NHRA Pro Stock debut in 2025 as part of KB Titan Racing’s powerhouse lineup. His roots in motorsports run deep. He began racing go-karts at the age of five, and joined his father’s professional correction pit crew at the age of 13, steadily gaining the skills he had prepared for the professional NHRA stage. Matt’s first season will be seen racing alongside teammates Greg Anderson, Dallas Glenn, Corey Reed and Cordy Cofflin at events in Phoenix (March 21-23), Pomona (March 28-30) and Las Vegas (April 11-13).
“As a brand based on precision engineering, flame-driven power and premium design, KB Titan Racing’s sponsorship is perfectly in line with its mission to inspire and enhance the outdoor cooking experience.” “We are excited to connect with our core audience, racing fans, and showcase the latest innovations in grills.”
KB Titan Racing was formed in 2022 through the merger of KB Racing and Titan Racing Engines, and is one of the most dominant teams in the history of NHRA Pro Stock. Co-owned by Eric Latino and Jim Whitley and led by five-time world champion Greg Anderson, the team has a reputation for pushing the limits of speed, innovation and mechanical accuracy. A unique Latino career includes winning multiple pro mods, setting a national record, and acquiring a position in Canada’s Drag Racing Hall of Fame. With the support of the team, Matt’s pit crew to Prostock journey marks the next chapter in his family’s racing legacy.
Bear Grill’s sponsorship will showcase the brand’s technical expertise and passion for performance through exclusive behind the scenes features, race day coverage and unique “Racing Meets Grilling” content. Fans can follow @beargrillusa on Instagram for the latest updates on Matt Latino’s debut season and the latest innovations in outdoor cooking.
This story was originally released on March 21, 2025. 
