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“Being modest” and “being very caring and thoughtful” are the latest TikTok trends across our For You pages, thanks to influencer Jules Lebron. Her video on “How to be modest, demure and respectful at work” has been viewed over 13 million times to date, spearheading a modest mindset. Unlike other trends that have taken TikTok by storm (like coquettecore or clean girl aesthetic), this trend doesn’t have a defined aesthetic or look, it’s simply a way of being.
By definition, demure is used to describe someone who is modest, demure, and shy, but this trend takes the concept a step further by applying it to everyday life – low-key ways of going to the gym, eating a sandwich, and even wearing deodorant. Though completely satirical, this trend takes a more graceful approach to situations, embodying elegance and sophistication – the polar opposite of wayward girl summer.
Because this trend is a mindset, we asked our editors about the essentials they use to feel classy every day, including self-care products that align with their wellness goals, mood-boosters, and all-purpose items they use to balance their time and resources. Below, our editors share their favorite products that epitomize class. Shop our picks for class, from trending vanilla gourmand body lotion to go-to water bottles.
