Liberty Jones joins Frame Publicity in a new role, Senior Vice President of Luxury.
Frame was founded by Rani Ilmi and is the Middle East and North Africa division of global communications company Purple, which represents brands such as Missoni, Rosewood and Vacheron Constantin.
Jones will be based in Dubai and will be responsible for driving the agency’s strategic direction. She starts on Monday.
Jones most recently worked at Van Cleef & Arpels as head of public relations for the Middle East and India, and before that at Tiffany & Co. as director of marketing and PR for the same region. Previously, she worked as a Senior Divisional Marketing Manager for the Luxury Fashion Portfolio at Al Tayer Group. Its luxury portfolio included brands such as Armani, Alexander McQueen, Harvey Nichols, and Bloomingdale’s.
According to reports, in March last year, Together Group, a global conglomeration of creative, marketing and technology agencies and production studios, acquired Dubai-based communications agency Frame Publicity. Frame is the 10th independent agency to join Together Group, which operates in 10 countries, has 18 studio locations and more than 600 employees. The acquisition helped strengthen Frame’s luxury brand presence in the Middle East.
“Frame has grown significantly in recent years, and to maintain this momentum, we are building a leadership team that embraces our dynamic culture and growth trajectory,” Illumi said. “Liberty’s experience, strategic thinking, and collaborative spirit align perfectly with our values at Frame. I am confident that it will further enhance our service to you.”
Mr. Jones will focus on strengthening Frame’s role in the region, with a focus on media relations, paid media and luxury event planning.
“As Together Group’s regional specialist and Purple’s strategic gateway to the Middle East, we are poised to expand Frame’s influence and solidify our role as the luxury PR leader in the Middle East. ,” Jones said.
