Johnnie Walker is officially unveiling Johnnie Walker Vault, a new global luxury platform based on a fusion of artistry.
Edinburgh, Scotland, March 10, 2025 /prnewswire/ – Johnnie Walker, the world-leading Scotch whiskey (1), pioneering the next chapter of Luxury Spirits, has announced the global launch of Johnnie Walker Vault in the representation of the brand’s most ambitious artistry.
At the heart of the new platform is the artistry of Johnnie Walker Master Blender, Dr. Emma Walker, and her skills in telling personal stories from a carefully curated selection of extremely rare whiskeys. Her mastery is based on crafts handed over the centuries and works from a hidden creative “atelier” beneath Johnnie Walker Princess Street in Edinburgh. Johnnie Walker’s Vault always introduces the best of 10 million barrels of Scotch that can be personalized by Dr. Walker, spinning and used as a master blender.
Johnnie Walker Vault delivers unparalleled creativity and craftsmanship through rare products, experience and collaboration.
Custom-made private blend experience
Under the newly launched private blend experience, Dr. Walker personally creates uniquely made blends of maids for a meaningful representation of handheld choices from the physical space of an invited-only Johnnie Walker Vault, and creates these into deep layered blends. Each blend is tailored to the guest’s inspiration and individual taste.
For the first time, the experience will be published and made public in a package starting at £50,000 to include a gorgeous agenda deeply rooted in Scottish heritage. From Michelin star dining to engaging stays at the glorious Glen Agles hotel in Perthshire, the programme is tailored to individual desires. Following the experience, guests will be featured in a private blend of crystal decanters handmade by artisans at the famous French luxury home. Their unique blends are also recorded in the Johnnie Walker Vault Archives, leaving behind a unique heritage along with iconic whiskey pieces, allowing for future committees.
Luxurious collaboration
Later this year, Johnnie WalkerVault will be invited to the first creative partner, a couture fashion visionary artist, co-creating a limited edition collection with Dr. Emma Walker, revealing details in the spring of 2025.
“We’ve been working hard to get into the world,” said Dr. Emma Walker, Johnnie Walker’s Master Blender. “Johnnie Walker Vault is our treasure trove, a place where we can curate and share our rarest and exceptional Scotch whiskeys. We take deep, personal stories and translate them into beautiful blends.
Julie Bramham, managing director of Diageo Luxury Group, added:
She continues: “Based on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefine high-quality whiskey blending for modern enthusiasts. Iconic blends such as the Johnnie Walker Blue label and the Johnnie Walker Black label have consistently demonstrated the brand’s commitment to pushing Scott Whiskey’s boundaries to keep him brave enough to keep him pushing Scott Whiskey’s boundaries. Scotch Whiskey officially launches Johnnie Walker Vault to global audiences.”
For more information about Johnnie Walker Vault, visit www.johnniewalker.com/en/vault for more information, including registering for a bespoke private blending experience. Registration will be open to the public from March 12th.
1. IWSR2023.
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