With first deliveries just around the corner, Jeep’s new luxury electric SUV is already proving that even beautiful things can get dirty. Wagoneer S is Jeep’s first global all-electric model, marking a new chapter for the rugged SUV maker.
Jeep’s new electric SUV is built to get dirty
“As we launch our first marketing campaign for the new Jeep Wagoneer S, we are reminding consumers that luxury and functionality don’t have to go hand in hand,” said Raj Register, director of marketing for Stellantis North America. I explained.
Jeep on Monday unveiled its first marketing campaign for its upcoming luxury electric SUV, “Beautiful Things Can Still Get Dirty.”
A new ad campaign aims to show Jeep enthusiasts and those considering a new EV that despite its luxury feel, the new Wagoneer S is just as quirky. .
It might look better with a little mud. Bob Broderdorf, the brand’s senior vice president, said Jeep vehicles are designed for dirt, mud and, in his words, “doing what they’re meant to do.”
The new ad will be released on Netflix during the Christmas football game. You can get a closer look at Jeep’s new electric SUV by watching the video below in advance.
What you need to know about the Jeep Wagoneer S
The new Wagoneer S boasts up to 600 horsepower and 617 pound-feet of torque, accelerating from 0 to 60 mph in just 3.4 seconds. Jeep’s signature Selec-Terrain traction management allows drivers to tackle any terrain with Auto, Sport, Eco, Snow and Sand modes.
Equipped with a 100 kWh battery pack and dual motor powertrain, the electric SUV has a range of more than 300 miles. You can also fast charge (20% to 80%) in 23 minutes and get back on the road (or off).
The Wagoneer S is unmistakably a Jeep, but its design has been noticeably updated. One of the most notable features is the newly reimagined 7-slot illuminated grille. Jeep’s luxury electric SUV also features a standard dual-pane panoramic sunroof.
The interior is similarly sophisticated, with a “best-in-class” 45 inches of total display screen space, including a “segment-exclusive” interactive passenger screen.
The SUV maker teased a “Trailhawk” trim with off-road upgrades like 31.5-inch all-terrain tires and the addition of a rock mode. However, we have not yet heard when it will be released. Please look forward to future updates.
Jeep says the Wagoneer S model will arrive at U.S. dealers in January 2025. Pricing for the 2024 Jeep Wagoneer S starts at $71,995 (including $1,795 destination fee). It is also eligible for a $7,500 federal EV tax credit.
All Wagoneer S buyers have the option of a 48-amp Level 2 home charger or a $600 public charging credit to further ease the transition.
Last month, Jeep launched lease prices for the Wagoneer S starting at $599 per month for 36 months (10,000 miles per year). This includes a $4,999 price reduction and a $7,500 EV incentive. The contract period is until January 2, 2025.
By comparison, Tesla Model Y (RWD) leases start at $299 for 36 months, or $2,999 less (10,000 miles). To upgrade to the Performance AWD model, leases start at $599 per month. As part of its year-end promotion, Tesla is offering three months of free Supercharging and full self-driving.
Ready to test out a new electric SUV? We’re here to help. Use the links below to see Jeep Wagoneer S and Tesla Model Y offers at your local dealer.
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