Jamaica’s Ministry of Tourism aims to attract more upscale developments like the $450 million Montego Bay Pinnacle project, emphasizing luxury tourism to strengthen the national economy and engage local stakeholders are.
MONTEGO BAY, Jamaica – The Ministry of Tourism positions the hospitality sector to attract more luxury developments similar to the US$450 million Montego Bay Pinnacle luxury lifestyle development currently under construction on the city’s west coastline I’m trying.
“We are currently looking at ways to enable more of the type of investment that LCH Developments has brought to Jamaica,” said Tourism Minister Hon. Mr. Edmund Bartlett attended a landmark conference on branded real estate development hosted by Pinnacle Development Company at the Montego Bay Convention Center on December 4th.
“This is a crucial point for us and we intend to focus intensively on luxury while continuing to build the tourism component that will drive demand for more production in different sectors of the economy. ‘Tourism is a key part of the differentiating Jamaican experience,’ he added.
Minister Bartlett said this is in line with the Blue Ocean Strategy for Growth set out in 2021 by the Department of Tourism and its public authorities. The strategy speaks to “reimagining Jamaican tourism by identifying and establishing innovative policies, systems, protocols and standards to create unique and authentic attractions that draw heavily on Jamaica’s nature and nature. Visitors will have a safer, more secure and seamless experience while building a new national tourism model based on a diverse portfolio of cultural assets.
Minister Bartlett envisioned that the Blue Ocean Strategy would “lay the foundations for the emergence of new, more inclusive forms of tourism”. “Operating on a blue ocean strategy requires us to pivot in this direction,” he told conference attendees, calling Pinnacle “a new pioneer in this pivot.” Blessed.
He added: “We are excited about the prospect of your company attracting new demographics to Jamaica, but more importantly, we are excited about the prospect of Jamaicans investing throughout the region and supporting tourism.” ownership increasingly belongs to the Jamaican people,” he added. ”
Commenting on the need to “build a luxury experience in Jamaica,” the Minister of Tourism said: “We’ve been playing around with that for the last 20 years, but we just haven’t been able to do enough to create that kind of luxury experience in a structure like this,” and the investment it requires. We’re also going to pivot in the new approach we’re considering, taking into account the types of regulatory and legislative arrangements that surround it. ”
He said that attracting this segment to the tourism sector will increase the demand for goods and services from different sub-sectors, increasing consumption both in quantity and quality, resulting in higher returns and more It also claimed that employment opportunities would be provided. “We need to zone areas and develop specific areas for different types of products. St. Thomas is also positioned as a hub for high-end tourism development,” he said.
Bartlett said the four expansive 28-storey Pinnacle Towers will feature 423 residences ranging from one-bedroom apartments to luxury penthouses and 15 luxury villas, and LCH is setting the stage for this type of development. He said he was there. Following the news that a European company will soon be announced as the operator of hotel-style services in three of the towers, Minister Bartlett said: “We want to position your company as a central hub for luxury tourism in Jamaica.” ” he said.
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
