BREAKING: Amazon has announced another Prime Day-esque sales event: Amazon Prime Big Deal Days (aka October Prime Day) will return for the third year in a row. Starting in 2022, Amazon is hosting its second Prime Day each October, giving shoppers a chance to save on everything from everyday items to the latest tech in the lead-up to the holiday season.
Jump straight into the big early shopping sales
Prime Day 2024 literally just happened in July, so it’s natural to feel a little fatigued from all the sales. When it comes to deals, we’re here to help you decide what to grab and what not to buy during Prime Day in October. Our deal-finding pros review each product’s price history data, comb through customer reviews, and consult expert testing from the Good Housekeeping Institute to find deals that are actually worth advertising on only the best products.
Is it really worth shopping on Prime Day in October?
While Amazon hasn’t yet released its official list of October Prime Day sales, the retailer is likely to offer discounts across all categories. Plus, “With the holiday shopping season coming up earlier and earlier, Amazon’s October Prime Day is my favorite time to shop for holiday gifts,” says Jessica Teich, editorial commerce director at GH. “With so many great deals this early in the season, waiting until Black Friday or Cyber Monday seems silly. Plus, shopping now means you don’t have to worry about inventory issues or shipping delays ruining your holidays.”
Last year’s Prime Big Deal Days event saw big markdowns on home and beauty products, including Dyson vacuum cleaners, Samsonite suitcases, and Laneige skincare products, so expect to see similar discounts at Prime Day in October 2024. And if this July’s event is any indication (hint: it usually is), we’d be surprised if we didn’t see some amazing deals on Apple tech products.
When is Prime Day in October?
Prime Big Deal Days 2024 kicks off on Tuesday, October 8 and runs until midnight on Wednesday, October 9. The sale will technically only run for 48 hours, but there are often early bird sales taking place days or even weeks before the event.
Are Prime Big Deal Days the same as Prime Day?
That’s more or less true. Prime Big Deal Days (long name, huh!) have essentially the same structure and purpose as Prime Day in July, giving Amazon Prime members a 48-hour period to browse deals across a variety of categories and brands. The main difference is that Prime Big Deal Days tend to highlight popular holiday items, giving you a chance to check off your holiday shopping list early and get the most sought-after gifts at discounted prices (like tech, TVs, toys, and best-selling beauty products).
While we (not so) patiently wait for official details to be released, our shopping editors have compiled a list of the best Amazon sales you can shop right now: Get an early start on your Amazon savings with this month’s top deals below.
Have fun shopping with the best Amazon sales of September 2024
How to shop for Prime Day in October
Like most Prime Day events, the best prices on Prime Big Deal Day are only available to Prime members. The subscription also comes with other benefits, such as free two-day shipping, movies and shows on Prime Video, and discounts on groceries. If you’re not a member yet, you can sign up for a 30-day trial to get access to all Prime Day deals and try all the exclusive offers for free. But be sure to cancel before 30 days to avoid being charged.
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Why trust Good Housekeeping?
Lauren Gruber is an associate commerce editor who has covered the past five Amazon Prime Day events for various publications, including Good Housekeeping. She is committed to helping readers navigate the world of e-commerce and discern which deals are worth the money. Jessica Teich is director of editorial commerce and product reviews at Good Housekeeping and has more than 10 years of experience as a product reviewer. She has a lifetime of bargain-hunting expertise, but after covering Amazon Prime Day sales for seven years, she knows which deals, which products are worth adding to your cart, and when.
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Lauren is a Brooklyn-based journalist and Associate Editor at Hearst. Her previous work has appeared in Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media.
Experts consulted: Jessica Teich
Director of Editorial Commerce and Product Reviews
Jessica (she/her) is the Director of Editorial Commerce and Product Reviews with over 10 years of experience as a product tester, reviewer, writer, and editor of beauty and lifestyle content. Previously, she served as the Beauty Editor at Reviewed for USA Today, where she launched beauty sections and tested hundreds of products, and has covered trends for publications like The Boston Globe and The New York Times. She can usually be found sorting through piles of beauty products and trying out the best ones in front of the camera.
