Cute things He used to have a gorgeous, fast fashion look and charming face, Known for his bodycon dresses Fantastic patterns, cutout tops, and Supporting influencers – – Especially from the cast “Love Island. ” The brand represents a carefree and fun aesthetic focused on quick and trendy styles at rock bottom prices.
But last weekThe brand has strangely gone offlinedelete all posts on Instagram. immediately, Cute things It was announced that it is currently “Ongoing Heritage” Create a look “All kinds of girls.” No more cheap and trendy microtops; Their all-cap logo and bright pink visuals disappeared almost overnight. Instead, a more refined colour palette of burgundy, brown, cream and beige appeared. Their logo is currently presented in a Quiet calligraphy style. The website has a 2-piece set with buttons with a maxi dress destroyed and Suit jacket, It provides a significantly improved look. Prices have also risen significantlyand Currently, the dress is between $55 and $65.
“In the past, we focused on getting products on-site at the lowest possible price.” chief executive officer Umar Kamani said. “What we’re doing now is not focusing on having a dress on the property (about $4) but having a thick dress and not being visible.
This brand is not unexpected at all. Cute things It seems they are jumping on the “latest fast fashion trends.”Quiet luxury. ” The quiet, luxurious clothing is subtle, refined and understated. think Sofia Richie’s Timeless Gram or Molly May’s Beige Wardrobe. The quiet luxury represents a more classic and high-end style, avoiding exaggeration for a sophisticated height appearance.
But here the sarcasm, Luxury isn’t just about timeless looks. It’s also about lasting quality. The gorgeous piece is designed to stand the test of time, with the aim of being worn beyond one cycle. unfortunately, This does not exactly match the history of the clean ones. The brand is particularly known for promoting unsustainable levels of consumption. In 2020, the parent company of Pretty Littlething, a factory worker linked to the Boohoo Group, reported that it was only paid $3.81 per hour. Boohu later conducted his own independent review to confirm these allegations.
Interestingly, The PrettyLittlhines brand could not include statements about sustainable labor practices or broader ethical commitments. The focus appears to focus solely on aesthetic changes in clothing lines, without acknowledging the history of brand exploitation and efforts to address sustainability. The brand truly adopts a higher quality, luxurious image and doesn’t show much about fasting the latest trends.
This move is not unique Cute thingsbut. Zara, another first fashion giant, It also receives important brands. The Spanish brand was once synonymous with the rapid turnaround of runway trends, but gradually shifted to a more refined, rising aesthetic. Their Prices have risen and are moving away from the once-known budget-friendly options.
Furthermore, in 2019, Zara has revamped the logo, In favor of more complicated styles, apart from minimalist designs, resembles such luxury brand logoss Cartier, Gucci and Bvlgari. This new logo was designed by Baron & Baron, the same design company behind Dior, Coach and Bottega Veneta typography.
Zara’s transformation It’s been a bit successful. In fact, many people don’t think about it anymore Zara As fast fashion.
“Zara is currently a designer brand,” Guido Palau said., Hairstylists on the Prada and Valentino show claimed. “They really provide high-end products to their customers.” But what does it mean to be a designer brand?
Mid 2010s, Zara faced serious criticism of fast fashion ethics. The brand has become known Release clothing to the store Inside 10-15 days To create and present the initial design 20 collections each year. Zara It was a fast turnaround time Innovative for the fashion industryBut they too Contributed to the brand’s negative reputation regarding labor practices and environmental concerns.
Zara’s image has been discolored even further by An incident similar to Melania Trump wearing a Zara jacket while visiting an immigration detention center. Since then, the brand has made a remarkable effort to distance itself from its first fashion roots. In 2019, Zara introduced ambitious sustainability goals, aiming to incorporate organic or recycled materials into its products by 2025.
Abercrombie & Fitch Here we present another interesting example of a reinvention. In 2016, the brand was voted as America’s most hated retailer. Six years later, Netflix released “White Hot: The Rise & Fall of Abercrombie & Fitch.” This is a documentary detailing the decline of the brand primarily due to over-characterized visuals and discriminatory practices. In the past, Abercrombie was known. To showcase shopping bags, store displays, barely covered couples who hug and kiss the wall.
But since then, Abercrombie has undergone a serious overhaul. The brand is now aiming to cater to a more mature and diverse customer base. The atmosphere is not too humid and hot, with young people riding bikes and embodying “wellness.” Instead of low-rise jeans, Henry shirts and micro mini denim skirts, Abercrombie offers blazers, wool coats and boule jackets. Brand’s The target audience shifted to their 20s, primarily in their workforce and professional lives. It is reflected in new products designed for a more refined adult style.
In addition to overhauling clothing, Abercrombie works To address sustainability and inclusiveness. According to a spokesman for Abercrombie,the company aims to make its practices more sustainable. Brand ads are now It features more coloured models. In 2019, Abercrombie introduced its curved lovelines. – A major change for a brand that once only served small sizes.
Furthermore, Abercrombie I’ve moved away from the controversial, sex-driven marketing tactics they used in the ’90ss. Instead, their ads emphasize the clothing itself with a more modest approach.
These rebranding efforts highlight the strange and growing trends in the fashion industry. In the fashion industry, first fashion brands are trying to redefine themselves to appeal to more discerning older consumers. For brands such as Pretty Littlething, Zara and AbercrombiePath Forward appears to offer “accessible luxury.” High-quality “timeless” pieces give consumers a sophisticated look without a tag at luxury prices.
Interestingly, some people argue This rise of “luxury” is less than about politics, not about social change to sophistication.. This shift reflects a larger move towards more adoption Conservative value. I saw it last year The strange charm of “Housewife Aesthetics” is that influencers like Nara Smith (known for their cooking videos made from the creichi she made), and “Cotecoa” aesthetics become more prominent. This cultural change to a more modest and conservative button-down or neckline can be interpreted as a reflection of current, as it reveals the cutout top and miniskirt. Americans Political situation.
This shift to “accessible luxury” by these brands Cute things, Zara and Abercrombie It highlights changing demand for affordable and sophisticated consumers. These brands appeal to a timeless aesthetic desire, but the real challenge remains. Can these brands sway their first fashion roots and truly embrace sustainability and ethical practices? and Cute thingsIt’s difficult to feel confident when Many of their items are still entirely made of polyester despite the rising prices.
This is probably this. Has consumers really shifted to luxury, or is another cycle of fast fashion cleverly rebranded?
