As fashion and beauty editors, we’re always discussing what’s next, whether it’s the latest product launches, trends about to break out, cutting-edge skincare ingredients or hot creative director appointments. But we can’t call ourselves fully advanced without leveraging the next frontier: artificial intelligence. That’s why we’re introducing Who What Wear’s new Intelligent Shopping Assistant, affectionately known as ISA (ee-suh). Launching in beta today, the conversational chatbot uses generative artificial intelligence to provide fashion and beauty product recommendations. The best part? ISAs are trained on Who What Wear’s industry-leading editorial expertise, so our shopping suggestions are highly curated.
We’ve made the experience super easy. For instant access to shopping advice from our editors, just enter a question or phrase about what you want to shop for. Whether you ask ISA about the best boots for fall or the trendiest lipstick, you’ll get a customized recommendation right away. You can also tell your ISA if you have specific parameters, such as your desired price range or retailer.
U.S. Editor-in-Chief Kat Collings tells us more about this exciting launch. “Who What Wear is known for expert shopping recommendations on fashion and beauty. ISA is focused on giving our viewers new ways to shop smarter.” says Collings. “The ISA is a great AI-powered resource to help our viewers source editor-approved gifts faster and more efficiently, especially as we head into the busy holiday season.”
(Image credit: Future)
How does ISA work?
Launching in beta today, ISA pulls recommended products from Who What Wear’s extensive catalog of articles, buying guides, and reviews relevant to your query. Search results are sent to ISA’s Large-Scale Language Model (LLM) to create a customized response with a unique voice and tone. We provide comprehensive recommendations for ISAs, more affordable alternatives, and related articles on Who What Wear to dig deeper.
ISAs get smarter over the years. Over time, we plan to improve ISA’s search capabilities by analyzing your interactions with bots (but don’t worry, we’ll always respect your privacy). We continually improve our algorithms to ensure we deliver the most relevant, stylish and up-to-date shopping suggestions. Only the best will serve you.
To that end, we welcome any feedback regarding your experience using ISA. Were your shopping needs effectively met? How can we improve our tools? Don’t hesitate. ISA’s feelings will not be hurt. Please use this feedback form.
Who is the target audience?
We’re excited to offer this tool to over 13.5 million fashion and beauty enthusiasts. You’ll learn about bag charm trends, shop your favorite drugstore lipsticks, read runway reviews, recreate this season’s top street style looks, and stay up to date on ZARA sales. , come to us for styling advice and much more. Well, we hope this is another reason why ISAs trust Who What Wear.
What are the ISA limitations?
ISAs are guided by expertise that can only come from Who What Wear, so they may say they don’t know or can’t answer questions outside of fashion and beauty. Please note that while ISA can currently answer many questions well, ISA continues to learn and cannot always provide perfect answers.
Preview some of ISA’s key recommendations.
Alaia
Le Teckel medium leather shoulder bag
A favorite of the street style set, this Alaïa bag is a hot item right now.
Régime des fleurs
small flower
Created in collaboration with Chloe Sevigny, this rosy perfume not only smells heavenly, but also looks super chic on your dresser.
Agordo
low slang paddle jeans
Relaxed jeans with just the right amount of looseness from the LA brand “Agolde”.
Violet_FR
Bisou Balm Calison
Our beauty editors are big fans of this French brand.
Abadia
Dina belted satin-twill trench coat
This pastel yellow trench coat is so luxurious thanks to its satin twill fabric. Try styling it with a slip dress underneath.
