The US International Luxury Hotel Association (ILHA) is partnering with commercial fitness brand Matrix Fitness to enhance wellness products in the luxury hospitality sector.
The collaboration aims to integrate wellness-focused fitness solutions through a “innovative” experience on “high-end” properties.
“We are pleased to announce that we are pleased to announce that Barak Hirschowitz, Ilha, said: Their solutions enable luxury hotels to offer a personalized overall experience that resonates with today’s discerning travelers. This collaboration amplifies the shared vision of integrating wellness as the basis of modern luxury. ”
Based in Florida, Ilha is a global nonprofit organization for luxury hospitality and travel, and works with Matrix Fitness to share insights and best practices from industry experts.
Matrix Fitness, a division of Johnson Health Tech, offers cardiovascular, functional training and strength equipment that combines performance and technology that complements health clubs, hotels and other fitness facilities.
This partnership will focus on the evolving importance of fitness and wellness in luxury hospitality, contributing to sector discussions on emerging trends and technologies.
Matrix Fitness will play a role in Ilha events, including the Inspire Luxury Hospitality Conference in Las Vegas and the Luxury Hospitality Summit at Prague.
“We’ve seen you have a lot of troubleshooting and exploring,” said Rachel Lenzner, Matrix Fitness Hospitality and Wellness Strategic Account Manager.
Hirschowitz added: “Matrix Fitness’s contribution to the community helps shape hospitality wellness conversations and offers a valuable perspective on how hotels can create meaningful wellness experiences for their guests.
“Our 2025 meeting highlights trends in sustainability, happiness, personalization, technology, AI, investment and growth and sets new benchmarks for innovation. Matrix Fitness expertise will help drive the dialogue at Ilha Inspire.”
In January 2024, ILHA formed a partnership with US supplementary insurance provider AFLAC.
The purpose of this collaboration is to provide luxury hoteliers with access to AFLAC member-specific pricing and address health insurance coverage at unexpected costs.
