March 21st (UPI) – Printemps, a French luxury retailer, opened its first US store with a grand opening on Wall Street.
On Thursday there was a party studded with ruthless, famous people.
Printemps operates 20 stores in France, including two in Paris, and also has a location in Doha, Qatar. Stores elsewhere have been closed for many years.
New York’s printemps occupies 4,365 square feet on two levels in the 56-storey landmark building, and a 346-foot linear foot-measuring façade facing Broadway. The 1 Wall Street building opened in 1931.
According to its website, the store is open seven days a week from 10am to 7pm.
Like a Parisian store, New York spots offer shoppers an immersive experience with artistically designed rooms for the women, men and shoe departments. However, the company said it would “contribute to a local approach and focus on increasing omnichannel and seamless experiences.”
The high-end French fashion and cooking experience was curated by chef Gregory Gardett, from New York City.
The store mixes fashion and food. It offers a contemporary interpretation of French cuisine classics in five different dining experiences. All-day Cafe Jal, Paris-inspired raw Bar Salon Belt and intimate Red Room Bar offer visitors a variety of dining options. There is also a celebratory champagne bar.
Architect Laura Gonzalez designed intricate hand-drawn details, inspired by French and American designs, L’Officiel reported.
“New York offers a dynamic combination of cultural diversity and global influence, making it a great place to expand your brand and introduce new concepts,” Printemps CEO Jean-Marc Bellaiche said in a press release at the opening of the store. “Printemps New York represents a completely fresh approach. It’s not a department store.”
The retailer first opened in 1864.
We have appointed Laura Lendrum as CEO of Printemps America Inc., named Printemps. She serves as president of Saint Laurent, Gucci and Ralph Lauren in the North American market.
Free services include personal shopping, makeup and beauty consultations, fragrance profiling, gift wrapping, brand pop-ups, spa services, internal changes, and wardrobe consultations.
