CANNES, France — Hyatt Hotels Corporation is no stranger to the world of luxury and lifestyle. However, the hospitality industry giant is preparing to dramatically expand its presence in both sectors in the coming years, revealing plans to open more than 50 luxury and lifestyle hotels by 2026. are.
The company currently has 256 properties in these categories.
“From a global perspective, luxury travel remains strong,” Tristan Dowell, Hyatt’s global vice president of luxury, lifestyle and leisure, said at the ILTM Cannes conference earlier this month. spoke. “We have done a lot of in-depth research into the luxury sector and look forward to working further with brands like Park Hyatt, Alila and Miraval to bring their brands to life and grow them through a luxury lens. “Those brands.” ”
Dowell added that Hyatt’s momentum in the lifestyle space accelerated following its acquisition earlier this year of Standard International, a boutique hospitality group best known for its Standard Hotels brand.
Citing Hyatt’s newly announced appointment of Amar Lalvani, former executive chairman of Standard International, to the top position, he said, “The acquisition of Standard brings us a wealth of experience who will help us become a leader in the lifestyle space.” “I’ll be bringing some of my best colleagues with me,” he said. A lifestyle division headquartered in New York.
The Standard London. Hyatt acquired boutique hotel operator Standard International earlier this year. Photo credit: Felix Mizioznikov/Shutterstock
The Lifestyle division oversees brands including Andaz, Thompson Hotels, JDV by Hyatt, Standard International Portfolio and Breathless Resorts & Spas.
At the same time, Hyatt is launching a separate luxury division consisting of brands such as Park Hyatt, Alila, Miraval, Impressions by Secret and The Unbound Collection by Hyatt.
Javier Aguila, Hyatt’s group president for Europe, Middle East and Africa, told the media at ILTM in Cannes that Hyatt’s increased focus on luxury and lifestyle signals a return to its roots. He said there is.
“Luxury and lifestyle have always been at the core of Hyatt’s DNA,” Aguila said. “I travel frequently and have met many people who share with me the story of 40 years ago, when Hyatt was a pioneer in establishing a luxury industry in the hospitality sector in its home country. We want to bring it back, albeit in some segments, globally.”
One of Hyatt’s most notable luxury hotels scheduled to open in 2025 is Miraval The Red Sea, which opens in Saudi Arabia late next year and will mark the brand’s international debut. Other luxury lifestyle properties scheduled to open in 2025 include Thompson Miami Beach and Thompson Shanghai. Breathless Puerto Vallarta Resort & Spa, Mexico. Andaz Doha, Andaz Miami Beach, Andaz Lisbon.
Park Hyatt’s big plans
On the luxury side, the portfolio that has seen the most significant growth is the 44-year-old Park Hyatt flag.
Hyatt plans to add seven Park Hyatt properties to the brand’s existing 40-plus hotels over the next two years.
Scheduled to open in 2025, these include Park Hyatt Los Cabos (Cabo del Sol, Mexico), Park Hyatt Kuala Lumpur (Malaysia), Park Hyatt Johannesburg (South Africa), Park Hyatt Phu Quoc (Vietnam), and Park Hyatt Taipei (Taiwan).
Tristan Dowell
Additionally, the brand’s iconic Park Hyatt Tokyo closed in May of this year for a multi-million dollar renovation, but is scheduled to reopen by October 2025.
“We’ve never seen this many new openings under the Park Hyatt brand in the last few years,” Dowell said.
Adam Zilber, general manager of the soon-to-open Park Hyatt Los Cabos, said 2025 is “a year to watch” for the Park Hyatt banner.
“The brand is looking to reestablish itself,” Zilber said. “It was a pioneer in terms of luxury goods.”
Now accepting reservations starting in July, Park Hyatt Los Cabos will be located within the gated community of Cabo del Sol, joining existing properties including Four Seasons Resort and Residences Cabo San Lucas. The resort will consist of 163 guest rooms and 19 private residences, with more than 80% of the rooms offering views of the Pacific Ocean, Zilber said. Amenities include five pools, five restaurant concepts, a 59,000 square foot fitness and wellness center, and an oceanfront beach club.
It will also be Park Hyatt’s first location in Mexico.
“This is a great opportunity for the brand,” Zilber said. “There aren’t that many Park Hyatt resorts, just a handful in fact, and the travel advisors I’ve met love working with us and the relationships we’ve built with them. They’re just getting started. We’re waiting for a luxury resort in Los Cabos from Hyatt, so we’re excited to make it happen.”
