CHICAGO — Hyatt Hotels Corporation continues its expansion of luxury and lifestyle hotels with more than 20 current and planned openings across the U.S., Canada, Mexico, Latin America and the Caribbean through 2025. This planned growth will expand Hyatt’s brand footprint in several new geographic markets.
Since 2017, Hyatt has doubled the number of luxury rooms, tripled the number of resort rooms and fivefold the number of lifestyle rooms worldwide. This growth underscores Hyatt’s position as the hotel brand of choice for travelers seeking experiential luxury, resort and lifestyle stays. In its recently released 2024 Mid-Year Consumer Sentiment and Travel Expectations Report, Hyatt revealed that 88% of consumers intend to travel for leisure.
“By engaging with our guests and World of Hyatt members and incorporating their feedback, we are able to better understand the key markets and leisure experiences that resonate with them and excite them most,” said Crystal Vinisse Thomas, vice president and global brand leader, luxury and lifestyle brands, Hyatt. “From Deer Valley to Miami to Valle de Guadalupe, Mexico, the expansion of our luxury and lifestyle brands into new key markets is driven by our desire to give travelers more opportunities to explore the unique communities our hotels are part of and embark on incredible experiences with Hyatt.”
Going forward, Hyatt plans to offer guests even more lifestyle brands and experiences through its planned acquisition of Standard International. Hyatt will launch a new lifestyle group that will include The Standard and Bunkhouse hotel brands, as well as restaurant and nightlife affiliates, including The Boom Boom Room, The Standard Grill and Le Bain. After the transaction closes, Hyatt plans to add Standard International properties to its World of Hyatt program.
Hyatt plans to add several new hotels in key leisure markets across the Americas in 2024, including the first Andaz hotel in Florida, the debut of the Hyatt Centric brand in Costa Rica and the first Grand Hyatt properties in Arizona and Utah. Recently opened and upcoming hotels and those scheduled for 2024 include:
Legend Paracas Resort (joined the Destinations by Hyatt brand on June 18, 2024) Grand Hyatt Indian Wells Resort & Villas (opened September 9, 2024) Hyatt Centric Delfina Santa Monica (opened September 18, 2024) Thompson Palm Springs (scheduled to open September 30, 2024) Hyatt Centric San Jose Escazu (scheduled to open October 2024) Hyatt Centric Santo Domingo (scheduled to open October 2024) Grand Hyatt Scottsdale Resort (scheduled to rebrand in October 2024) Grand Hyatt Deer Valley (scheduled to open November 2024) Andaz Miami Beach (scheduled to open December 2024) Maison Métier (scheduled to open in 2024) The Unbound Collection by Hyatt)
In 2025, Hyatt plans to introduce multiple luxury and lifestyle brands to markets across the Americas region, including the first Park Hyatt and Dream hotels in Mexico, the first Hyatt Centric brand in Puerto Rico and the first Grand Hyatt hotel in Grand Cayman. New openings planned for 2025 include:
Thompson Miami Beach (Early 2025) Cas En Bas Beach Resort St. Lucia (Destination by Hyatt, early 2025) Secrets Baby Beach Aruba (February 2025) Park Hyatt Los Cabos at Cabo del Sol (Spring 2025) Secrets Playa Esmeralda Resort & Spa (Dominican Republic, April 2025) Dreams Playa Esmeralda Resort & Spa (Dominican Republic, April 2025) Dreams Valle de Guadalupe (Mexico, July 2025) Grand Hyatt Grand Cayman Resort & Spa (2025) Secrets St. Lucia Resort & Spa (2025)
“Hyatt resorts across the U.S., Canada and Latin America, including Inclusive Collection properties, are showing great momentum as we close out 2024 and begin 2025. This progress reflects the strength of our brand and Hyatt’s commitment to providing unparalleled experiences to our valued guests and members,” said Melanie Benozich, vice president, marketing and global branding, Hyatt Inclusive Collection. “As we expand Inclusive Collection’s reach in exciting new resort destinations like Aruba and St. Lucia, we remain committed to delivering personalized hospitality through exceptional service, immersive dining and more.”