Hyatt Hotels Corporation H announced plans to expand its portfolio with more than 50 luxury and lifestyle hotels by 2026. The company highlighted this development at ILTM Cannes, a major event in the luxury travel industry.
Hyatt aims to strengthen its growth in luxury and lifestyle by refining its brand portfolio. This approach is designed to maximize each brand’s potential and meet evolving traveler demands.
Demand for luxury travel will increase significantly in 2023 and continue to grow. Savills expects European luxury hotel share prices to increase by 52.8% by 2028, demonstrating strong investor confidence in the sector’s long-term growth potential.
Hyatt is well-positioned to capitalize on this trend, with 70% of its rooms worldwide classified as luxury and upper class. The company has added 28 luxury hotels and resorts in the past three years and doubled its number of luxury rooms since 2017. Hyatt has also expanded its lifestyle hotel presence, quintupling lifestyle rooms since 2017 and adding 28 lifestyle hotels in 2024. This growth was further strengthened. By acquiring the brand from Standard International and forming a specialized lifestyle group headquartered in New York City.
Hyatt’s pipeline includes more than 50 luxury and lifestyle hotels scheduled to open around the world by 2026. Among them, Miraval The Red Sea is scheduled to debut at the end of 2025. The project offers an innovative wellness experience and marks the international debut of the Miraval brand. One of the largest spas in the Red Sea region.
Upcoming hotels include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach and Andaz Gold Coast. These properties build on the success of recent openings such as Park Hyatt London River Thames, Alila Shanghai, The Standard Singapore and The StandardX Bangkok.
The company has followed a strategic growth path for decades, expanding its brand into popular destinations and new markets. Hyatt’s portfolio currently includes 256 luxury and lifestyle hotels and resorts in 45 countries, including 58 in EAME. The company is known for providing guests with an elevated, high-end experience.
To further enhance this growth, Hyatt is launching a new portfolio focused on differentiation. The strategy aims to maximize the potential of each brand, including its luxury and lifestyle portfolios.
2024 was a strong year for the company in Europe, Africa and the Middle East. The luxury and lifestyle sector has been a key driver of this success, highlighted by the strong performance of properties such as Park Hyatt London River Thames and Park Hyatt Marrakech.
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