SAN ANTONIO – Starting a business is hard no matter the size, but especially when you have little capital. Entrepreneur Cristina Olivarez shared some tips on what small business owners with limited resources can do to gain customers and raise capital.
Ivan Herrera (MSB), KSAT Digital Journalist: Christina, you’ve mentored many entrepreneurs, some of whom are still in the early stages of success. What do you think is the most important first step in starting a business?
Entrepreneur Cristina Olivares: “The first step is to have a really good evaluation plan. Understand your mission, your vision, and the ‘why’ behind your business. This is the essence and core of what you’re going to do.”
Ivan Herrera (MSB), KSAT digital journalist: Your flagship program, Hustle and Socialize, highlights the power of social networking for entrepreneurs on a budget, how does that work?
Entrepreneur Cristina Olivares: “It’s important to improve your business with limited resources through social media. Becoming more visible through content and building your personal brand is key. You need to know your target audience, share content that builds trust, and develop a presence both online and offline.”
Ivan Herrera (MSB), KSAT digital journalist: As we all know, fundraising is a big challenge. Many business owners have to get creative with lesser known fundraising strategies. What methods would you recommend for those who are a little more bootstrapped?
Entrepreneur Cristina Olivarez: “I would recommend looking for grants. There are a lot of opportunities out there, especially for minorities and startup owners. You can also explore pitch contests and other avenues. Here in San Antonio, there are a lot of organizations like LiftFund, Launch SA, Geekdom, and others that support startups and small business owners. Take advantage of these opportunities and attend networking events around the city.”
San Antonio Startup Week
If you’re interested in pitching, there are several opportunities to enter throughout the year. Some competitions are targeted at specific types of companies, such as startups or companies contributing innovation to the city.
From October 14-18, Geekdom will be hosting its annual San Antonio Startup Week, a packed event for entrepreneurs, including guest speakers, panels, and of course, a pitch competition with big prizes. For more information, visit the SASW website.
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