How social media is redefining search and shopping for Gen Z
Recent research reveals that consumers, especially Gen Z, are increasingly using social media as a search engine for product research and discovery. Instead of relying on search engines like Google, consumers are increasingly turning to their favorite platforms and influencers to see what products they’re promoting or using. social media platforms are turning into shopping inspiration. And with platforms like TikTok that already have e-commerce platforms built-in, social media is quickly becoming a one-stop shop.
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