In the world of luxury home décor, few brands are more revered than Obeetee. The brand is a story of passion and dedication, with skilled artisans pouring their heart and soul into crafting their hand-knotted rugs. From the finest materials to the intricate details, every aspect of an Obeetee carpet is a testament to the brand’s relentless pursuit of excellence. Their commitment to sustainability and tradition has made Obeetee a leader in their industry, and their rugs a benchmark for discerning homeowners and designers.
In an era of mass production and fast-changing trends, the brand, India’s oldest and largest rug manufacturer, continues to collaborate with the country’s most prominent designers. The Proud to Be Indian (PTBI) collection features work from renowned fashion designers such as Tarun Tahiliani, Shantonu & Nikhil, Raghavendra Rathore, JJ Valaya, and Abraham & Thakore. Additionally, the brand plans to launch its latest and perhaps largest collection in 2024, bringing together top designers to create an extraordinary collection that showcases India’s cultural heritage to the world. (From left) Forest Hand Knotted Wool & Silk Rug by Anita Dalmia, Chroma Collection by Tissage.
The brand’s retail stores across major cities in India, including its newest store in Bengaluru, offer a glimpse into a world of luxury and fine finishes. With planned expansion to Pune and Ahmedabad in 2024, Obeety is poised to meet the growing demand for high-quality carpets and home décor.
As well as its commercial success, Obeety has also had a major impact on the preservation of traditional crafts. Its Craft Stories project brings together artisans from across the country to revive traditional crafts, providing them with a platform to showcase their skills and sustain their craft. These designs are given names and become part of the wide range of carpets and cushions offered by the brand.
Under the visionary leadership of Obeety Chairman Rudra Chatterjee and Obeety Retail President Angelique Dhamma, the company has become a socially responsible, environmentally conscious brand committed to preserving India’s cultural heritage.While the brand has evolved, its commitment to quality, craftsmanship and tradition has remained unmatched, making it a global leader in handwoven rugs.
All images: Obeetee
This article originally appeared in the June-July 2024 issue of Harper’s Bazaar.
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