Two brands join forces to offer elegance and originality at an affordable price
new york, October 22, 2024 /PRNewswire/ — GU, a sister brand of Uniqlo and part of the Fast Retailing Group, has joined forces with Rokh, a fashion brand known for its innovative reinterpretation of traditional aesthetics, with a focus on elegance and originality. We are pleased to announce the start of our collaboration. This special collection is available online October 18th Available at https://www.gu-global.com/us/en/ and at the GU NY SOHO flagship store, which opened in September.
GU announces collaboration with emerging luxury brand rokh
rokh founded by designer Fan Rok In 2016, the brand was praised for its approach to creating fashion that incorporates current trends while maintaining a timeless appeal. The collection’s theme is “Play in Style,” featuring designs with artistic tailoring, playful layering, and a muted color palette, reinterpreting the classics and GU’s take on the idea that fashion represents freedom. It reflects the evaluation.
The rokh collection features 16 carefully crafted designs, each offering unique versatility and freedom to mix and match to suit your personal style. The collaboration continues to highlight GU’s unique brand philosophy, MINI edit MAX, bringing the style and quality of MAX at MINI prices and a carefully selected collection. By offering items that are both practical and trendy at easy-to-understand and affordable prices, we aim to expand the possibilities of styling with a small number of products and make them easy to mix and match.
Key works in the collection include:
Quilted jacket: This item has a stylish silhouette when the zipper is closed. For a more youthful and playful look, you can also wear it like a cape by unzipping the sleeves and freeing your arms to extend. Two-piece coat: This iconic piece is designed for flexibility. You can wear it as a long gilet without the top jacket in early autumn, combine both items and wear it as a full-length coat in the colder months, or style only the top jacket as a cropped item. It’s all about expressing your personal style and mood.
Additionally, GU NY SOHO opened in 2019. September 19thwill offer items such as quilted jackets, two-piece skirt and pants sets, bustier combination shirts, and wool scarves in limited edition colors. mary jane shoes.
designer Fan Rok Share: “The inspiration for this collection came directly from our customers. We aimed to create clothes that were easy for everyone to wear, in line with their wishes. Visiting a GU store for the first time At the time, I felt a lively and fun atmosphere that could be freely coordinated.”The main colors are natural brown and beige, with the addition of nostalgic vintage colors such as green and turquoise blue to create a lively and playful collection. did. ”
He continued, “If I had to describe this collection in three words, it would be youthful, fun, and humorous. I always keep the wearer in mind when designing my pieces, and this collection is age-relevant.” By offering a wide range of styling possibilities and expressing the fun of dressing up, which is a core value of ROKH and GU, we believe that it appeals to everyone with a youthful spirit. We want to further enhance the enjoyment of fashion for our customers.”
GU x rokh collection released October 18th GU NY SOHO (Location: 578 Broadway) new york It can be accessed online at https://www.gu-global.com/us/en/.
About GU
GU was created in 2006 as a sister brand to Uniqlo and currently has approximately 470 stores nationwide. Asia,mainly Japanand several marketplace e-commerce sites. Derived from the Japanese word for “freedom,” GU offers dynamic contemporary apparel designed to meet the evolving tastes of today’s consumers. GU aims to provide high-quality fashion that is accessible to a wide range of people, with a focus on affordability and on-trend style. The brand’s collections are characterized by their versatility, adapting to different occasions and personal styles. GU leverages Fast Retailing’s extensive supply chain to ensure fast delivery from design to retail. This approach allows GU to stay ahead of fashion trends and always offer fresh and relevant products to the market.
About Roku
rokh is a fashion brand launched by a designer Fan Rok Active in 2016. Currently londonhe presents a collection Paris. Drawing on his eclectic roots, his collections seamlessly blend classic aesthetics with a fresh perspective, creating timeless clothing that can be worn all season long.
About Roku Fan
born Seoul, South Korea and grew up austin in US, Fan Rok Graduated from Central Saint Martins in englandgained fame by winning an award for its master’s collection. After graduating with a master’s degree, I launched my own brand in 2016. Currently, londonhe presents a collection Paris. Drawing on his eclectic roots, his collections seamlessly blend classic aesthetics with a fresh perspective, creating timeless clothing that can be worn all season long.
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