Under Armor Golf partners with creative digital agency Albatross to spearhead the 2025 campaign series and mark a bold new chapter in golf lifestyle marketing.
The collaboration began on February 6th with “Moving Day.” This is the first of three major campaigns designed to connect with the next generation of golf while maintaining Armor’s commitment to performance innovation.
“The brand is uniquely positioned to talk to golfers of all ages, and this partnership is perfectly in line with the marketing efforts of 2025,” says Under Armor Golf UK. “As we continue to grow remarkably in the market, Arobatross is the digital that Armor Golf maintains the UK’s leading men’s golf apparel brand for nine years in a row, while still relying on the evolving consumer base. brings you expertise in.
The one-year campaign series features three signature drops (Moving Date (February), Birdie Watching (July) and Hazard Warning (September)) with each product launch and immersive experiences and influencers It’s there. The strategy is specifically targeted at Gen Z Golfers, with a survey that is likely to buy from brands that 84% of this demographic consider it “cool” and 54% believe it prioritizes community engagement. indicates.
“Under Armour Golf has always been a market leader by striving to achieve the perfect balance between performance and style,” says James Wilkinson, founder of Albatross. “Our campaign series is built on this foundation and creates authentic moments that resonate with both established players and the next wave of golf.”
The “Moving Day” launch in February features a digital-first approach supported by retail partnerships and influencer collaboration. It culminates in September with a Ryder Cup-style tournament at Stoke Park, home to the UK’s UA performance centre, setting the year-long tone of innovation in golf lifestyle marketing.
