Troon®, a leader in providing golf and club-related leisure and hospitality services, today announced significant enhancements to its loyalty program and web presence, launching Troon Access and a newly designed website. The changes come amid a major investment in the company’s digital transformation and the creation of Troon Digital, a team specifically tasked with leveraging technology to improve golf course operations and the golfer experience at Troon-managed facilities. It was held on.
With the launch of Troon Access, Troon replaces its 27-year-old Troon Card program that allows golfers to book discounted tee times within a three-day reservation window. With similar, more expanded benefits, members of both Troon Access tiers enjoy more consistent play benefits and extended reservation periods.
Troon has also launched a new website and booking experience that will allow members to take advantage of their benefits more seamlessly. The new Troon.com provides a best-in-class experience that allows users to easily find and book tee times at their favorite Troon-affiliated golf properties and track, manage and use their Troon Rewards.
“We are excited to launch the Troon Access program and our new suite of digital products, including an improved Troon.com,” said Chief Digital Officer Jeff Ma. “These enhancements will increase operational efficiency and revenue opportunities for our courses, delivering significant benefits to our golfers’ booking and loyalty experience.”
Troon’s new Access program has two tiers: Troon Access and Troon Access+. Both tiers offer consistent year-round value at preferred pricing at more than 150 Troon-related properties across the country, including Kapalua, Troon North and Gamble Sands. Golfers can access tee time benefits up to 60 days in advance, and Access+ members receive greater discounts within a three-day booking window. In addition to tee time savings, members are also eligible to attend member-only events and access exclusive partner offers from brands like Avis, Ship Sticks and more.
“The launch of Troon Access and the new Troon.com represents a major step forward in improving the pre-golf guest experience,” said Tim Schantz, President and CEO of Troon. “These innovations make it easier for golfers to find and book tee times, while providing greater value and flexibility for golfers who are passionate about the game and playing our Troon-affiliated courses. The new Troon.com is just the beginning of a major digital expansion, and we are committed to leveraging technology to continually improve the guest experience.”
Troon Access program benefits include, but are not limited to:
1 membership card – valid on all participating Troon courses Save up to 15% off the best available rate within 60 days on all participating courses $199 (excluding tax)
Benefits of the Troon Access+ program include, but are not limited to:
One membership card – valid on all Troon participating courses. Essentially All Card is now a national card that offers Access+ members discounted rates and access at over 150 participating locations Get up to 15 percent off on the best deals on courses up to 60 days in advance Up to 50% off tee times booked within 78 days Invitations to member-only events and experiences up to 78 days in advance 10% off golf shop merchandise at participating courses 35% discount on Avis car rental discounts, special partner discounts, and more % off Plus, even more exciting offers $349 (excluding tax)
Upcoming Troon Access+ benefits include member-only events, opportunities to play with celebrities, and exclusive access to select private clubs managed by Troon.
The new Troon.com was designed to service various aspects of Troon’s business, including managed services and consumer engagement. This change will make it easier for users to navigate and provide different paths for visitors looking for managed service information or tee times. The new website, designed by Troon Digital, also features a new booking engine that seamlessly integrates with NBC Sports Next technology. This booking experience allows golfers to create tee times, take advantage of Troon Access benefits, and access their Troon Rewards accounts with a single sign-on experience.
To view a full list of participating courses, view Troon Access and Troon Access+ pricing, or purchase membership, please visit www.Troon.com/Access.