Top Tracer, a driving range technology company, announced a strategic partnership with Sweetspot, a leading golf commerce platform provider.
With a minority investment from Toptracer, the partnership unlocks the business potential of driving ranges through cutting-edge data collection, business intelligence, and commercial management tools to transform driving ranges and improve driving range visitor experience. improve your experience.
“This partnership is a supply solution to a high-demand challenge in the driving range industry,” commented Jonas Lundquist, Senior Director of Driving Range Strategy. “We know that our customers have experienced a significant increase in traffic after implementing Toptracer Range. This next step will optimize how properties collect and use customer data to increase revenue. You can further improve performance and profitability by improving
This integrated solution not only addresses the golf industry’s growing demand for better operational tools, but also provides facilities with the ability to collect and leverage customer data in ways never before possible.
By automating processes such as reservations, payments, and ball supply, operators can reduce their reliance on manual staffing, streamline operations, and increase profitability. Range visitors can easily reserve bays from anywhere through an app connected to the Toptracer Range experience.
The main features of the new driving range solution are:
Comprehensive Business Intelligence – Facilities can collect and analyze data on customer behavior, sales trends, and range usage to make informed business decisions. Dynamic Revenue Management – Golf facilities can leverage data insights to optimize pricing, maximize golf course occupancy, and improve profitability. Enhanced customer engagement – The solution provides a seamless experience from booking to ball payout, including personalized messages, promotions and membership offers tailored to each player. Toptracer Integration – Players can enjoy a seamless experience from booking a bay online or via their smartphone to unlocking their screen at the bay and receiving a personal welcome message when it comes to their range session.
Henrik Erlin, Founder and CEO of Sweetspot, said: “This partnership with Top Tracer is perfectly aligned with our mission to challenge the traditional commercial model in golf. By integrating our commerce platform with Toptracer’s technology, we are giving driving ranges the tools they need to improve their operations and grow their businesses like never before.”