Sports Impact, a specialist golf PR, marketing and sponsorship agency, has hired experienced sports industry executive Nick Adecott to drive strategic initiatives and enhance the agency’s bespoke marcom services to clients around the world. has been appointed Chief Marketing Officer.
Based in London, Mr Adecott has golf industry expertise from Wilson Golf, the agency’s longest-standing client, and has worked with PR to provide outstanding coverage and exposure across all media platforms. , assumed the role of leading marketing and sponsorship strategy.
With more than 20 years of senior management and board level experience on his resume, Mr. Adekott was Managing Director of WSM Communications and most recently Director of Maverick Sports & Entertainment, where he was responsible for select sports sponsorships. Oversaw the creation of strategies and activation campaigns. The world’s most famous brands and sports figures.
Mr. Adecott has extensive experience in sports technology, digital solutions and social media, with a proven track record in the industry including Head of Global Partnerships at Tappit and most recently Product Sales Specialist at Pulselive, Sony’s sports business. He has held important positions.
“His extensive experience in sports marketing and sponsorship is truly outstanding and we are excited to have Nick join our team,” said Sports Impact CEO Natalie Corrado. Ta. “With an average customer retention rate of over 12 years, we take great pride in delivering outstanding results for some of the most well-known brands in golf. We are committed to this and Nick will be a great contributor to our continued growth.”
Commenting on his appointment, Mr. Adekott said: “I am delighted to be joining Sports Impact and look forward to working with the agency’s impressive portfolio of premium brands. The team has strong relationships with clients and media partners, and we look forward to growing the brand’s reputation , we want to support the continued success of agencies with fresh ideas designed to increase sales.”
The move follows a period of continued expansion for the agency. Recent new business wins include PR roles for both Sun Mountain and new customer New Balance Golf across Europe, as well as the agency’s existing PR and commercial roles with long-time partner Wilson Golf. This includes expanding the role to Scandinavia.
Since 2001, Sports Impact has been providing bespoke marketing communications services to clients around the world. Specializing in golf but also extending its expertise to soccer, rugby, tennis and skiing, the agency not only develops carefully thought-out strategies, but also tactics to achieve outstanding exposure. We also advise on creative advertising and cost-effective sponsorships.
Some of the global brands and venues that Sports Impact represents in terms of international media relations include Brand Fusion International, Crail Golfing Society, Duca del Cosma, Galvin Green, Golf’s Greatest Holes, KBS, Meldrum House, Motocaddy, New Balance Golf, Prostate Cancer UK, Sun Mountain, Wilson Golf.
