Skidattl has announced the commercial launch of its augmented reality engagement platform. This announced that geospatial intelligence will be applied to bridge the gap between the virtual and physical worlds for businesses that want to connect more closely with their customers.
This groundbreaking technology allows everyone to enhance the real-world experience for their customers and prospects by providing virtual information overlays in physical spaces. By revolutionizing how people interact with their surroundings, they change the outdoor experience, promote real-world exploration, and connect audiences and businesses in more meaningful ways.
In the golf space, Turtle Bay Golf Course in Kahuku, Hawaii conducted a skidattle pilot and reported a significant increase in interaction with golfers, in addition to the experience provided by its customers. For example, golfers can peer into their phones to see the direction and distance to the green, providing real-time caddy advice and course information.
“Skidattl brings brand new and innovative elements to the game of golf,” said Travis Joerger, golf director at Turtle Bay. “The way to enhance the real-world experience of golf with digital insights is a game-changing experience. We are pleased to participate in the early development of Skidattle’s golf feature.
Founded by serial entrepreneur Randy Marsden and known for numerous successful ventures, including Swype acquired by Swype and Dryft acquired by Apple, Skidattl represents a paradigm shift in geospatial technology applied to augmented reality applications. And unlike traditional AR experiences that require extensive programming knowledge to create and focus games and fantasy elements, Skidattl allows anyone to use AR as a practical tool to enrich real engagement.
Marsden envisions a future where virtual information is seamlessly integrated with the real world and Skidattl’s architecture goes beyond access to mobile phones, providing evergreen conduits for immersive engagement between interfaces such as AR glasses and other wearables, head-up displays, and more.
The main features of the Skidattl platform include:
Virtual Signs: Companies can place digital “beacons” in real places that provide real knowledge that provides deep knowledge through numerous devices. Activate: Virtual signs are visible through the camera view of the user’s smartphone, implemented using the latest augmented reality technology. FrictionLess User Engagement: Skidattl uses app clip technology to enable immediate use, eliminating the need for users to download or install apps. Easy content creation: Anyone can create and manage their own virtual signs and information overlays, requiring privacy centre without a programming experience. Users remain anonymous when viewing beacons. There is no need to log in to basic functions.
“Skidattl is more than just an AR company. It’s a paradigm shift in the way we use geospatial technology to interact with the world around us,” Marsden said. “We build bridges between virtual and physical areas, encouraging people to move away from their screens and interact with their surroundings in meaningful ways.
“In the coming years, Skidattl imagines it to be as intuitive and ubiquitous as today’s social media, but instead of isolating people, it will connect them more deeply with the physical world. This is not about replacing reality with virtual elements, but the power of digital information.”
The platform is now available for enterprise subscriptions. Plans start at $5,000 a year.
For more information, please visit www.skidattl.com.
