Reebok has announced a long-term partnership agreement that will see the sportswear company become the official apparel and footwear sponsor of Bryson DeChambeau and his LIV golf team, the Crushers GC.
The deal spearheads Reebok’s re-entry into the golf market, with DeChambeau installed as the official face of Reebok Golf’s apparel and footwear products, including the introduction of the NanoGolf, the brand’s new on-course performance golf shoe. Masu.
As captain of the Crushers GC, DeChambeau’s teams have been one of the most consistently successful in the short history of the LIV Golf League. Crushers GC, joined by teammates Paul Casey, Charles Howell III and Anirban Lahiri, won the 2023 Team Championship in Miami and has won five team events in the past three seasons for LIV Golf. I got it.
The entire Crushers GC team will be wearing head-to-toe Reebok apparel and footwear on the course in 2025, including polo shirts, outerwear, pants, shorts and golf shoes.
Official Crushers GC Team Kits will be available for purchase on Reebok.com and at LIV Golf events starting in March.
As a Reebok athlete, DeChambeau will also train in the brand’s top performance products, including the Nano X4 training shoe and FloatZig 1. Additionally, limited edition Reebok x Bryson DeChambeau co-branded apparel will be released in the upcoming season.
“We are proud to partner with Reebok to bring the brand back to golf. When we were looking for a partner for Crushers GC, we knew that they matched our vision for the future of golf and had the ability to increase the profile of golf around the world. I was looking for a brand that had that, and Reebok was the perfect fit,” DeChambeau said. “We have done so much to disrupt sports culture, and we look forward to what we can do together to take the sport of golf to new heights.”
“Golf has a rich tradition and we are excited to return to the game with a new approach to grow the game beyond tradition,” said Reebok CEO Todd Krinsky. Ta. Bryson is a positive force pushing golf to the forefront of sports culture, and we are excited to continue to make an impact together and reintroduce Reebok Golf to new athletes. ”
Committed to growing the game of golf beyond traditional consumers, DeChambeau and Reebok launch consumer activation highlighting the partnership’s new approach to golf, in addition to a variety of i-digital and social creative content I will. We focus on affordable products for beginners and younger golf consumers, as well as support for those with limited access to the game.
Ahead of the SS25 Performance Golf launch, fans can purchase Bryson’s Picks, Bryson’s first curated collection of training gear favorites like the Nano X4 and FloatZig 1, at Reebok.com/content/golf.
Fans can watch DeChambeau tease new Reebok Golf products on the course at the LIV Golf vs. PGA Tour match at Shadow Creek in Las Vegas on December 17th.
