PGA has announced confectionery manufacturer Nestlé Confectionery as a new principal partner.
Nestlé has a rich heritage of producing Britain’s favorite sweets, including iconic brands such as KitKat, Aero and Quality Street, enjoyed by the British public and sold in PGA members’ pro shops and golf facilities. I am.
Richard Barker, Executive Director of Business Development, said: “This partnership will give our members access to Nestlé confectionery products and valuable market insight from Nestlé expertise.
“We understand that confectionery can be an important and profitable component of the food and beverage offering in golf club shops and driving ranges. We will now be able to provide enhanced support and services that will maximize both your revenue and revenue.”
Data from PGA partner Xpos, which tracks sales at hundreds of golf facilities, shows pro shop food and beverage sales increased this year, accounting for 2024’s year-to-date sales increase, compared to 7.1% in 2023. It accounts for 7.5%. This steady increase highlights the growing importance of offering a variety of food and beverage options in pro shops, with many facilities already seeing impressive returns of 50% or more in this category. shows the rate.
Nestlé’s commitment to sustainability, through initiatives such as the Nestlé Cocoa Plan and its commitment to reducing its environmental footprint as part of net zero by 2050, has led PGA members to also highlight improving sustainability as a key focus. This means that we can provide high quality products. KitKat 4 Finger is the best-selling standalone chocolate bar on the Leisure Channel*, so it’s well positioned to be a staple product in a pro shop, helping to enhance the overall pro shop experience.
Additionally, Nestlé is dedicated to helping PGA members accelerate their growth through our confectionery expertise. Exclusive offers will be available to PGA members and surveys will be conducted in due course to further customize the partnership to gather insights into member needs.
“We are very pleased to announce the start of our partnership with the PGA,” said Gail Staub, Nestlé Out of Home Lead. “Nestlé aims to offer golfers the ideal partner for their break experience with KitKat, the perfect bar for the course. As part of this collaboration, we are working with PGA members to create the perfect bar for them. We will develop a deeper understanding of what kind of support is most valuable.
“As a result, this partnership will not only improve service levels for PGA members through various routes to market, but will also provide merchandising best practices and customized products to increase pro shop merchandise and profitability.” We look forward to building a valuable experience for both PGA members and their customers.”
