Bank of America has been announced as the new “Champion Partner” of the Masters Tournament starting with the 2025 renewal.
Bank of America joins AT&T, IBM and Mercedes-Benz, which have all extended their relationships as Champions Partners. Delta Air Lines, Rolex and UPS return as tournament partners.
“Bank of America has been an influential and committed partner to our organization’s mission at Augusta and around the world through their support of our community activities and amateur events,” said Augusta National Chairman Fred Ridley. “Today’s announcement celebrates our expanding relationship and we are pleased to welcome Bank of America into our valued family as a partner of the Masters Tournament. Together, they will enhance the tournament for years to come.”
Bank of America has been a proud partner of the Augusta National Women’s Amateur since the inaugural tournament in 2019, and will also serve as a partner of the Latin American Amateur and Asia-Pacific Amateur beginning in 2022.
The expansion of television broadcasting
The club also announced that CBS Sports will expand coverage of the Masters on Saturdays and Sundays beginning in 2025.
Next year’s tournament will feature an additional five hours of live coverage of the third and final rounds through a partnership with CBS Sports, bringing the total to 14 hours of weekend coverage on CBS and Paramount+, in addition to digital availability Thursday through Sunday.
The CBS Television Network and Paramount+ will broadcast the tournament live on Saturday, April 12 and Sunday, April 13 from 2:00 PM to 7:00 PM, an additional hour of coverage for the third round on Saturday, plus two additional hours of live coverage on Paramount+ from 12:00 PM to 2:00 PM on both Saturday and Sunday. Commercial time per hour will remain unchanged at four minutes.
“The Masters Tournament has been fortunate to have had a great relationship with CBS Sports for nearly 70 years,” said Ridley. “Together with our friends at the network, we’re excited to extend our tournament weekend coverage and bring even more live golf to Masters fans.”
The 2025 Masters Tournament is scheduled for April 10-13.