Golf technology platform Golf.ai has announced that David Mullins has been appointed general manager of Europe. It tells the company’s key steps in its mission to revolutionize the game through AI-powered tools and personalized experiences for golfers of all levels.
With over a decade of experience in digital marketing and performance-driven business growth, Mullins brings a track record of building scaling technology companies and dynamic customer-centric brands. In his new role, he will lead the expansion of Golf.ai across Europe, establishing partnerships with key stakeholders, including the National Golf Associations, and fostering recognition of Golf.ai’s innovative suite of products.
“I’m really excited to be joining golf.ai at a pivotal moment of that journey,” Mullins said. “The future of golf is in data, personalization and accessibility, and Golf.ai is leading the transformation. From AI caddies to interactive scorecards and bookings for WhatsApp Tee Time, the platform is packed with the possibilities for golfers to re-create how they play, connect and improve.
He added: “This is more than just a golf app. It’s a platform built to enhance every part of the game. It puts smart tools in golfers’ hands, simplifying the experience and helps people enjoy the sport more than ever.”
Golf.ai’s upcoming app launches promise to provide golfers with a new level of engagement and performance support, with features such as:
AI Caddy – Real-time, Personalized Club Selection and Strategy Advice Interactive AI Scorecard – Live Performance Tracking for Players and Audiences What’s in My Bag – Smart and Tailored Gear Recommendations AI Rules Assistant – Instant Golf Rules Support via WhatsApp.
Mullins also plays a pivotal role in establishing relationships with organizations such as England Golf, R&A and other European golf bodies, contributing to the continued growth of golf.
“We’re looking forward to seeing you in the world,” said Clive Mayhew, founder of Golf.ai. “He is a natural leader and has a deep understanding of how to enable innovation and scale it.”
