G/FORE, a luxury footwear, apparel and accessories brand, announced the appointment of Susie Bizanz as Chief Executive Officer.
Mr. Bizanz will be responsible for overseeing G/FORE’s business operations, developing strategies to optimize efficiency and driving sustainable growth, a fundamental pillar of the company.
With more than 25 years of brand leadership experience, Biszantz has a long track record in luxury apparel, sports apparel and men’s apparel. Most recently, he served as group president of Centric Brands’ men’s and women’s platforms, overseeing all operations for brands such as Hervé Léger, Joe’s Jean, Hudson Jean, Buffalo Jean, Zac Posen and Izod.
Prior to joining Centric, Biszantz was CEO of La Perla’s North American division and while at Greg Norman, then a division of Reebok, Biszantz helped position the business for sale to Adidas. . Earlier in his career, Byzanz also worked for Ashworth, another well-known golf brand.
G/FORE was founded by Mossimo Giannulli in 2011 and sold to Peter Millar in 2018.
In his new role, Mr. Bizanz will report to Peter Miller CEO Scott Mahoney and will oversee all departments, working closely with Mr. Giannulli, who will continue to serve as chief creative officer, during the business transition. We also strive to ensure that the brand’s DNA remains at the forefront.
Under this new leadership, G/FORE will continue to focus on international expansion, expanding its wholesale offerings, and fine-tuning its direct-to-consumer program to meet growing consumer demand.
