AFGolfStore, the largest independent golf retailer in Bedfordshire, Cambridgeshire and Buckinghamshire, has enhanced its facilities by integrating Science&Motion putter fitting and coaching technology across all its stores.
Known for its advanced solutions in putting instruction, coaching and putter fitting, Science&Motion provides unparalleled tools for enthusiastic golf instructors and state-of-the-art golf facilities.
“AFGolfStore offers complimentary putter fitting services, in-depth putter analysis and expert putting lessons,” said Chris Hattersley, Marketing Manager at AFGolfStore. “Since opening our first store in 2019, SAM PuttLab has been the cornerstone of our putting service, providing insight and data-driven guidance to our customers.”
SAM PuttLab is recognized as the industry standard for professional putting analysis and training, providing highly accurate data and a proprietary scoring system based on tour performance data to reveal individual strengths and areas for improvement, enabling coaches to design targeted training programs that deliver proven results.
“We’re thrilled to now offer SAM PuttLab in all four of our stores in Cambridge, Kettering, Milton Keynes and Peterborough,” continues Hattersley. “Our expert fitting team and coaches are fully trained in SAM technology and can provide customers with the best feedback on how their putter communicates with the ball, from the start of the stroke to impact and ball roll. This technology is helping us not only improve technically, but also turn weaknesses into strengths by finding the ideal putter to match each player’s game.”
Christian Marquardt, inventor of the SAM PuttLab and managing director of Science&Motion, added: “We are proud to partner with AFGolfStore to bring our cutting-edge technology to even more golfers. Our technology is designed to deliver precise, actionable insights that help coaches improve their teaching methodology and golfers improve their performance on the green. Together, we are committed to raising the standard of putting instruction and fitting across the industry.”
Learn more about SAM PuttLab’s featured equipment here: For additional information about SAM Putt Analysis and studio technology, contact our sales team at sales@scienceandmotion.com