Highland Scotch whiskey distillery The Glenturret has won the Sustainable Luxury Brand of the Year award at the 2024 Walpole British Luxury Awards. The awards were presented on Monday 18 November as more than 400 industry professionals gathered to celebrate the innovation and creativity of British luxury brands.
Glenturret impressed the awards panel with its long-standing commitment to environmentally friendly practices while maintaining the integrity of traditional whisky-making. In recent years, The Glenturret has emerged as a major player in the premium Scotch whiskey market, thanks in part to its acquisition by The Lalique Group in 2019.
Sustainable Luxury Brand of the Year
Glenturret Distillery has clear goals and unwavering practices in place as part of our commitment to sustainability. These practices have yielded the following results:
Reduce water usage by 28%
27% reduction in energy usage
Reduce waste by 1,000 tons per year
“At The Glenturret, preserving our heritage goes hand in hand with protecting the planet for future generations,” said Yvonne Whitehouse, Brand Director at The Glenturret. states. “Our commitment to sustainable practices, from reducing waste and emissions to using responsibly sourced ingredients, allows us to craft whiskey with care, not just for today, but for tomorrow. As Scotland’s oldest working distillery, we believe that brands like us have a responsibility to lead by example and balance tradition with innovation to create a more sustainable future.”
Walpole British Luxury Awards
The 2024 Walpole British Luxury Awards took place last Monday at The Dorchester in London. A-list celebrities including Luke Evans, Zawe Ashton, Bianca Jagger, Kunal Nayyar and Tinie Tempah were in attendance.
Commenting on the importance of supporting British luxury brands, Helen Brocklebank, CEO of Walpole, said: The awards being handed out tonight will not only celebrate those who received their trophies on stage, but will also pay tribute to the almost 500,000 skilled and sustainable jobs supported by luxury brands across the UK. The secret to a luxury brand’s long-term success has always been and always will be its artisans, artisans and visionaries. Congratulations to tonight’s winners and thank you to all our sponsors and partners. Without them tonight would not have been possible. ”
Glenturret sustainable practices
Glenturret is also committed to achieving net zero by 2040 as part of its global footprint reduction efforts. The brand’s core sustainability values are:
Advocating for responsible tourism
Reducing carbon emissions
save water
Supporting the local community of Crieff
maintain wood
Promoting a circular economy
Promoting biodiversity
embrace innovation
In 2023, The Glenturret passed an independent ESG+ assessment and was awarded Butterfly Mark certification by Positive Luxury. This certification recognizes The Glenturret’s commitment to measurable sustainability practices across its business operations, from whiskey production to Lalique restaurant.
At the time, The Glenturret Managing Director Jenny Bernreuther said: “At The Glenturret, our commitment to reducing our environmental impact is shared across our team. With the full support of our owners, suppliers and the diverse communities around us, we are committed to achieving net zero. We have made great strides and our partnership with Positive Luxury is a force for good that we are proud to be a part of and join other certified premiums at such a critical time to make a difference. I continue to be inspired by the brand’s progressive initiatives.
Find out more about The Glenturret’s sustainability strategy here.
