Frères has gone through many iterations over the years, but has now found new partners and investors.
For five years, Haitian-American designer and seamstress Davidson Petit Frères collaborated with Alex Mousica on a bespoke men’s suit brand called Mousica Frères. When that brand closed in 2019, he struck out on his own and launched Frères, a direct-to-consumer business with roots in custom tailored clothing.
Now, Petit Frères is partnering with industry veteran and former LVMH executive François Cress to relaunch the collection and open a store in New York’s Soho.
The 2,850 square foot store at 138 Wooster Street carries ready-to-wear suits, formal wear, knitwear, outerwear and other modern menswear essentials. Key pieces include a wool and cashmere tracksuit and a cashmere stadium jacket featuring the brand’s signature hibiscus motif. There are also evening shirts, ties and sunglasses.
Prices range from $490 for a wool and silk short-sleeve crewneck sweater, $1,090 for a hibiscus crewneck cashmere sweater, $3,090 for an evening jacket, $4,490 for a cashmere tracksuit, $4,990 for a moto leather jacket, and a double-breasted cashmere overcoat for $4,490. The coat is $5,990. The tuxedo costs $5,490.
Cress has more than 25 years of experience working for companies such as LVMH, Bvlgari, Prada, The Row, Stuart Weitzman and Carolina Herrera, while Petit Frères has designed bespoke clothing for everyone from John Legend to Tim Cook. Ta.
Our store carries a wide range of luxury men’s essentials.
michael weschler
The two collaborated earlier this year to revamp Frères, which is billed as a “new kind of luxury brand.” And they said they were able to line up a number of investors to support their vision, including Robert Nelsen, managing director of Arch Venture Partners.
“When Davidson and I decided to embark on this journey, we knew we wanted to do more than launch another fashion brand,” said Kress. “We aimed to create a label that resonates with the pulse of today’s culture, while being grounded in the craftsmanship and attention to detail required for true luxury. We are building a brand that reflects a new era in menswear.”
Davidson Petit Frères and François Cress
michael weschler
Creative Director Petit Frères added: “François and I connected through a mutual passion for quality and innovation. We saw an opportunity to bring something fresh to market. We wanted to do more than just start a company together. No. We’re creating a new chapter in menswear.”
The duo plans to launch a website in December and begin selling the collection online as well.
