Friday, March 28th, 2025
The US hospitality scene is celebrating an impressive new addition as Allred Hotel officially opened in Newport, Oregon, bringing oceanfront luxury to the iconic Oregon coast. Following a complete renovation and rebranding of the former Whaler Motel by Hallmark Inns and Resorts, Transfored Property has 100 two ocean view rooms, three upgraded vacation rentals and a fresh boutique identity. With sophisticated designs, scenic coastal locations and the launch of Stylish Bites + Bar, Allred Hotel is setting a new standard for coastal escapes in the US.
In a bold move that transforms the hospitality landscape on the Oregon coast, Hallmark Inns & Resorts proudly announces the grand opening of the Allred Hotel, a meticulously expanded version of the iconic Whaler Motel. Located at 155 SW Elizabeth Street in Newport, Oregon, Allred introduces the area to the refined waves of fresh boutiques, enhancing the elegance of the oceanfront, locally inspired designs, and guest experiences that cater to both identifying travelers and local communities.
A year of transformation in how we make it
The transition from Whaler Motel to Allred Hotel represents more than just a name change. This is a complete redefinition of coastal hospitality. Over the course of a few months, Hallmark Inns & Resorts coordinated thoughtful and intensive renovations of existing properties. The result was a modern boutique hotel that combines past heritage with today’s comfort and design sensibility.
The newly opened Allred Hotel features 102 rooms divided into two categories.
The fully refurbished classic room, which retains warmth and charm, remembers longtime guests and is now reinforced with contemporary finishes and upgraded amenities. 26 latest boutique rooms.
In addition to the room expansion, the hotel offers rentals of three beautifully renovated villas. This is perfect for families and groups looking for a more private coastal experience with perks of hotel-style service.
Oceanfront views with modern comfort
Allred Hotel’s Crown Jewels offers a stunning panoramic view of the Pacific Ocean. This is a feature depicting long-standing visitors on this stretch of the Oregon coast. With renovations, these views are surrounded by vast windows, private balconies and elevated interiors that emphasize natural light and a sense of openness.
Each room includes upgraded features such as:
Luxurious Linens Flat Screen Smart TV Shape Speed Wi Fire Fresh Bathroom with Luxury Bedding Walk-in Shower and Premium Fixtures Bathroom with loosely crafted artwork and coastal-inspired decoration
Whether guests are drinking coffee on their balcony at sunrise or enjoying wine as the sun soaks in the ocean, Allred promises an unforgettable moment of tranquility and connection to nature.
Part-time job introduction + Bar: A spot for community gatherings
In a bold move to further embed the hotel in the fabric of the Newport community, Hallmark Inns & Resorts has unveiled a new social hub within the hotel: Bites + Bar. More than just a hotel lounge, this stylish lobby-level eatery offers a casual and refined menu of small plates, craft cocktails, local wines and Oregon’s local beer.
Open to both hotel guests and locals, Bites + Bar aims to become a beloved neighborhood staple. This is a place where visitors can relax after a day of sightseeing, and locals can catch up with friends with seasonal bites and curated drinks.
Open Concept Lounge Features:
Smooth Central Bar with Comfortable Seats and Corner Sa with Fireplaces Central Bar with Day-by-Day Barista Coffee Service, and Full Cocktails with a Rotating Menu featuring Night Locally Procured Materials and Oregon Bounty Weekend Live Music and Rotating Community Events
A nod to Newport’s roots, a leap into the future
The name “The Allred” was chosen to honor historical figures associated with the property’s early years, but reflects a bold, positive identity that coincides with Hallmark Inns & Resorts’ growing portfolio of advanced properties. The redesign pays homage to the coastal charm that has attracted Newport’s generations of visitors, while incorporating contemporary design elements that meet the expectations of today’s boutique travelers.
Studio Caldera, a design company renowned for its work in coastal hospitality, led the creative direction of the project. The team introduced elements such as drifted wood tone flooring, textured fabric, and deep blue and seaform accents throughout the interior.
Location: Oceanfront centre in Newport
Perfectly located along the Oceanfront Bluff on Elizabeth Street, Allred Hotel offers direct access to Newport’s most beloved attractions. The guests look like:
Historic District Art Galleries, Bookstores, Cafescia Kina Bay Lighthouse, Coastal Trails in State Park, Zorbed Eating Restaurants with Viewing Whales, Seafood Markets, Artisan Shops
Whether you’re exploring the tide pool, strolling hand along the beach, or going out for deep sea fishing, it’s perfectly located to enjoy all the Oregon Coast has to offer.
Sustainability and community commitment
The Allred Hotel renovation also incorporates Hallmark Inns & Resorts’ long-standing commitment to sustainability. As part of the expansion, the hotel includes:
Energy-efficient lighting and water-saving embodied room cleaning practice is a vendor partnership of recycling and composting stations for food, drinks and art
Additionally, the Bites + Bar venue sources materials for nearby farms and fisheries, while the hotel is partners with artisans in the Newport area, showing jobs across the property.
Welcome invitation to return or rediscover
For those who once called out to the coastal homes from Holler Motel away from their homes, Allred expands their heartfelt invitation to return and rediscover. The familiar warmth remains – now wrapped in luxury. And for new travelers looking for a blend of authenticity, modern comfort and incredible sea views, Allred Hotel is positioned to be a major destination on the Oregon coast.
The US welcomes new coastal gems as the All Red Hotel opens in Newport, Oregon, offering oceanfront luxury after a complete renovation and rebranding of the former Whaler Motel.
Reservations and guest information
Allred Hotel reservations are currently open and there are special referral offers for spring and early summer travelers. Guests can book directly from the Hallmark Inns & Resorts website or by calling the front desk.
To celebrate the opening, the hotel offers free welcome cocktails at Bites+Bar, offering a discount on 3 night stays until June 2025.
Tags: boutique hotels, hallmark inns and resorts, hospitality industry, hotel news, luxury hotels, Newport Oregon travel, Oregon coast hotels, Oregon travel, Allred hotels, travel news, US travel
