Daniel Falzgraph, a lecturer at John B. and Lillian E. Nef College of Business and Innovation, said with the power of textbooks in the learning process.
“Because how? Because I learned from dozens of people,” said Falzgraf. “When I was in the third grade, I was fascinated by the Holy Grail of a textbook. This Holy Grail was packed with a lot of interesting information that would guide me in learning everything.”
Daniel Falzgraph, a lecturer of John B. Nef and Lillian E. Nef College of Business and Innovation, recently announced the 20th edition of the Contemporary Business.
Despite the various benefits of textbooks, it can be very useful or outdated.
“I also read a book that I felt that it was useless and useless on the night before the exam, and knew what it would be to panic,” he said. “The world needs more tools for the future rather than past relics.”
Faletgrav said that he had worked to contribute to solving the problem as the author and designer of the 20th edition of the Textbook of Textbook, co -authored by Lewis Boon and David Carts.
“Contemporary Business” (Wiley, $ 58), which has content that reflects the digital age, links the student’s daily experience in the following basic business concepts:
• Learn demand and supply through the Sold -Out recorded Taylor Swift’s Eras Tour.
• Find insights on branding from popular Tiktok influencers, which are popular Tiktok influencers, which are the most channel registered YouTuber, and the popular Tiktok influencers that extend the limits of business, such as@salarytransParentstreet.
• Collect ways for Pepsi to design perfect cheats using artificial intelligence.
• Explore the intentional business strategy behind everyday experience (why the price ends with 0.99, the reason why milk is located behind the store).
• Clarify your own business models and strategies for brands such as Spotify, Peacock, Hellofresh, and CHIPOTLE.
“The goal is to understand how students look at themselves in teaching materials and understand how they can grow in business,” he said. “Even if it’s the concept they learned, the brand they are aware of, or the references they read.”
Faletgraph said that renewing textbooks was to make business education attractive, practical and transformed.
“The Modern Business is not just a textbook, but a tool that gives students critically, imagine, imagine, and stimulate curiosity,” said Faletograph. “As a result, yesterday’s business principle is incorporated into today’s situation, and students can form tomorrow’s world.”
