The best -known high -end gym, Equinox, will launch 33 luxury hotels in the next 10 years.
Equinox Hotels CEO stated at least half in the United States.
The pipeline currently contains coastal resorts and properties in Texas, California, and Hawaii.
Equinox is paying attention to the expansion of the country as well as the gym.
LUXURY FITNESS GIANT runs a hotel in New York with a plan to launch 33 in the next 10 years. Equinox Hotels’ CEO, CHRIS Norton, said at least half in the United States and the CEO was already in Pipeline in Bussus Insider, Texas, North California, and Hawaii.
Expect a resort on the east coast to another resort on the West Coast. Norton called Los Angeles, New York and Miami “strategic priority items,” followed by Nashville, Atlanta, Austin and Detroit.
Internationally, in addition to the resort announced in the NOEM development in Saudi Arabia, Equinox Hotels’ CEO stated that the company is also considering the location of London.
Equinox Hotels opened the first facility in the Hudson Yard district of New York in 2019.Brittany Chang/Business Insider
Equinox is the most well -known collection of more than 110 “fitness clubs”. This collection does not include the start fee. Despite the large cost, the crowd, the fragrant towels of the eucalyptus, and the breeding of the grown alchemist have created cultivation loved by investors and wealthy fitness enthusiasts.
Expect the same wealthy and healthy tribes at future hotels.
Six years ago, the guests in New York City have access to indoor supplements, daytime and night soaps, trendy 60,000 square feet gyms, frozen sources and IV drip.
On the second floor, you can eat flaw and chicken in the pasture at a trendy rooftop restaurant. Under the floor, you can see it in the outdoor pool while watching the barrel sauna and the free scenery of the ship.
Equinox Hotels’s guest room has a supplement minibar.Brittany Chang/Business Insider
“If you stay at the hotel, you can experience the whole universe a multi -dimensional Equinox experience,” Norton said.
The amenities list includes 5 stars on the world of highly profitable fitness and wellness, to eat, sleep, breathe (put in four counts, and give four counts). I created it.
However, this is why Norton estimates that nine out of 10 of the future must be a new build.
The existing hotel does not have what the company is looking for. It has an average of 30,000-40,000 square feet gyms and cyclic rooms that can be empty between classes.
“New York hotels are clearly moving, and will continue to transition Equinox to gorgeous lifestyle brands compared to gym brands,” said the hotel brand CEO.
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