Provided by: Lion Athletics
East Texas A&M University announced a multi-year partnership with Nike and BSN SPORTS. Nike, the Oregon-based world leader in sports apparel, will be the official outfitter of East Texas A&M starting June 1, 2025.
In conjunction with its partnership with Nike, BSN SPORTS, the premier platform for team sports solutions, will serve as the official supplier of Lion Athletics’ uniform, apparel and footwear needs for the duration of the partnership.
“Our partnership with Nike and BSN Sports marks an exciting new chapter for East Texas A&M University. This collaboration reflects our shared commitment to excellence, innovation, and student-athlete development. Nike’s leadership in the sports world aligns perfectly with our mission to provide innovative educational experiences, and we are excited to bring their cutting-edge technology and unparalleled support to our university. We are excited,” said Chancellor Mark Rudin.
East Texas A&M will now be the only school in the Southland Conference, and Nike will provide on-field and training apparel and equipment for all 14 intercollegiate sports.
“Today is a monumental day in the history of Lion Athletics. The East Texas A&M brand is on the rise, and this partnership announcement is an important step toward becoming one of the nation’s premier Division I FCS institutions. This is just another milestone in our journey,” said Director of Athletics Jim Curry. “We are grateful to Nike and BSN SPORTS for believing in and investing in our vision for Lion Athletics and for evaluating the growth and trajectory of the university as a whole. There’s no better time.”
East Texas A&M becomes the eighth Division 1 institution in the entire state of Texas and the second institution within the Division 1 FCS to carry Nike.
At the forefront of design and innovation, East Texas A&M student-athletes receive the latest styles from Nike, giving them the opportunity to maximize their performance on and off the field.
“This partnership brings a powerful combination of superior product selection and industry-leading service solutions to athletes, coaches, and the community surrounding East Texas A&M Athletics. BSN SPORTS is the beginning of the next chapter for Lion Athletics. We are thrilled to support the university’s goals as a trusted provider and advisor for their athletic apparel, apparel and equipment needs,” said Todd Northrop, BSN SPORTS Vice President of Collegiate Selection.
Details on how fans can purchase officially licensed East Texas A&M Nike apparel will be announced later this year.
About BSN Sports
BSN SPORTS, based in Farmers Branch, is a leading marketing, manufacturing and sales company of sporting goods apparel and equipment. BSN SPORTS, a division of Varsity Brands, sells and distributes products through catalogs, e-commerce, and direct sales to more than 150,000 organized and team sports customers in colleges, middle schools, high schools, and recreational programs across the United States. . BSN SPORTS’ more than 3,000 employees have been driving participation in team sports since 1972, with a focus on delivering innovative solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms. has contributed to. Click here to learn more about BSN SPORTS. Visit www.BSNSPORTS.com.
