Walmart’s first logo update in 17 years is getting a lot of attention online, but it may not be what the retail giant expected. The redesign, which the company describes as a modernization of tradition, includes bolder fonts, a richer blue background, and a “more energetic” yellow spark icon.
Commenting on the changes, William White, senior vice president and chief marketing officer of Walmart US, said in a press statement: “This update is rooted in the legacy of our founder Sam Walton and demonstrates our evolving capabilities and long-standing commitment to serving our customers today and tomorrow.”
The internet, especially X (formerly Twitter), is full of memes and jokes about the new logo.
One user commented, “A consulting firm scammed us out of $500 million for this.”
One consulting firm defrauded them of $500 million for this.
— Spencer Hakimian (@SpencerHakimian) January 13, 2025
Another user wrote: “Breaking news: Walmart is spending millions of dollars to change the shade of their logo with hex codes. Best innovation ever.”
Breaking news: Walmart is spending millions of dollars shifting the shade of its logo by one hex code. Best innovation. 🛒💸
— Kentucky Kernels Of Truth (@TrackDaddyKy) January 13, 2025
How much do you think they paid for this? A million dollars? Ten million dollars? 100 million dollars?
— Kody Nordquist (@KodyNordquist) January 13, 2025
A third user asked X, “How much do you think you paid for this? $1 million? $10 million? $100 million?”
A fourth user wrote, “Did Walmart release a new logo or an eye test? Just asking.”
Did Walmart announce a new logo or eye test? 🤔
Just listening 😂 pic.twitter.com/L2iW10esvA
— ♥️🌷Mariel Schaab 🇦🇷 🇳🇱 Coach4Expats (@MarieSchaab) January 14, 2025
Walmart recently unveiled its new logo. They look fucking the same. pic.twitter.com/UwoQDX4Ij9
— Tiffany Fong (@TiffanyFong_) January 13, 2025
A fifth user wrote: “Walmart just unveiled their new logo. Looks exactly the same.”
