Key stats: According to the EMARKETER Luxury Survey conducted by Bizrate Insights, department stores are the most popular destination for personal luxury purchases, with 44.5% of U.S. adults shopping in-person and 33.2% shopping at a department store. I’m shopping on the website or app. August 2024.
Beyond the charts:
According to our August 2024 forecast, U.S. consumer luxury retail sales are expected to reach $112.45 billion in 2025, an increase of 3.5% year over year. E-commerce sales of personal luxury goods are expected to grow faster than physical luxury goods in 2025 (3.8% vs. 3.4%). However, brick-and-mortar stores will still account for 81.5% of total U.S. personal luxury goods sales.
Use this chart: Marketers and retailers can use this chart to help explain why traditional retail channels such as department stores and luxury stores dominate the sale of luxury products, while social media and resellers It can show that growth opportunities are emerging on the platform.
Related EMARKETER reports:
Methodology: Data is from the August 2024 EMARKETER Luxury Survey conducted by Bizrate Insights. The survey was conducted online between July 29, 2024 and August 22, 2024 among 967 U.S. adults aged 18 and older. Respondents were female (52.8%) and male (47.2%), and their ages ranged from 18 to 34 years (26.0%) and from 35 to 54 years (27.4%). , 55-64 years old (24.6%), 65 years old or older (22.0%). The data has a margin of error of +/-3 percentage points with a 95% confidence interval. Respondents are members of Bizrate Rewards, a Bizrate consumer panel operated by Bizrate Insights and comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a wide range of demographic profiles representing samples of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist said they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points that can be redeemed for electronic gift cards. This research, brought to you by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse on digital shopping behavior and intent.
