The award-winning whiskey brand is taking the Higher Marques portfolio to new heights with its oldest and finest whiskey to date.
new york, October 9, 2024 /PRNewswire/ — Crown Royal is pleased to announce the release of its newest premium product, Crown Royal Aged 31 Year. This is a notable addition to the Crown Royal Hire Marques lineup. This exquisite and rare blended Canadian whiskey represents a continuation of the brand’s commitment to creating exceptional spirits and takes the art of whisky-making a step further.
The third installment in the Extra Rare series follows the famous Crown Royal Aged 30 Years, born from the same patient heart and soul that characterizes the brand’s storied luxury brand. Each drop of this rare liquid was developed with the purpose of driving innovation and representing decades of passion and expertise. Created for those who understand that life’s great moments are best shared, the Crown Royal Aged 31 Year is perfect for creating cherished memories during the most meaningful moments with family and friends. is.
This exceptional whiskey offers the brand’s signature smooth mouthfeel and is crafted from barrels hand-selected by Crown Royal Master Blender Mark Balkenende to capture the spice, vanilla and smoothness of Canadian rye whisky. This exceptional blend brings unique spice notes to the forefront, complemented by red apple, toasted oak, and subtle touches of vanilla. The tasting experience culminates in a long, full finish rich with warm fruity spices.
“Crown Royal 31 Year Old is our rarest varietal to date and serves as the perfect addition to your fine spirits collection,” said Hadley Schaefer, vice president of Crown Royal. “This whiskey has been patiently aged for over 30 years and is a true expression of the journey we have taken to create something extraordinary. We are proud to share this unique expression with our loyal brand enthusiasts. I’m excited to share it with my home.”
At 46% ABV, Crown Royal Aged 31 Year Old is a treat for those looking for a truly indulgent experience.
The Crown Royal Aged 31 Year Old is currently available for a limited time in select locations including Arizona, California, Delaware, Florida, Georgia, Illinois, Louisiana, Michigan, Ohio, Pennsylvania, and Texas. Suggested retail price is $599 for a 750ml bottle.
For more information about Crown Royal Aged 31 Years and to view the entire Crown Royal Highmark portfolio, please visit crownroyal.com.
About Crown Royal
Crown Royal Canadian Whiskey is the world’s best-selling Canadian whiskey brand, with a heritage as long and unique as its taste. Specially blended to commemorate the British King and Queen’s Great Tour of Canada in 1939, Crown Royal’s smooth, elegant flavor made it the perfect gift for a very generous royal family. Its gift-worthy presentation reflects its regal origins and is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to enjoy responsibly.
About Diageo North America
Diageo is a leading beverage alcohol company with an impressive collection of brands including Johnnie Walker, Crown Royal, Bullet, Buchanan’s Whiskey, Smirnoff, Ciroc, Ketel One Vodka, Casamigos, DeLeon, Don Julio Tequila, Captain Morgan, Baileys, Tanqueray and Guinness. is the world leader in .
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE), and its products are sold in more than 180 countries around the world.
For more information about Diageo, its people, brands and achievements, visit diageo.com. Visit DRINKiQ.com, Diageo’s global responsible drinking resource, to find out how to share information, initiatives and best practice. For news and information about Diageo North America, follow us on Twitter and Instagram: @Diageo_NA.
Media contact:
Jazmine Settles
diageo
jazmine.settles@diageo.com
taylor
crownroyal@taylorstrategy.com
View original content to download multimedia: https://www.prnewswire.com/news-releases/crown-royal-reaches-new-pinnacle-of-luxury-canadian-whisky-with- introduction-of-crown-royal-ages-31-302271695.html
source crown royal
