Publication date and time: August 25, 2024 15:46
Kim Ji-ye kim.jiye@joongang.co.kr
Five celebrities, including actors Han Ye Seul and Ahn Jae Hyun, are collaborating with CJ ENM’s commerce brand CJ OnStyle to lead a new trend in online live streaming shopping.
The commerce platform will launch five new “content commerce” shows starting Monday across five product categories: fashion, beauty, home and lifestyle, baby and kids and new arrivals.
According to CJ OnStyle, “content commerce” is a type of mobile livestreaming commerce format that combines content, such as web-based variety shows or talk shows, with commercial elements.
The commerce platform previously released “content commerce” shows hosted by celebrities such as singer and TV personality Brian.
Each of the five shows will be hosted by a famous star, including Han, Ahn, Soyou from former girl group SISTAR, Sunye from former girl group Wonder Girls, and announcer Kim So-yeon.
Han will host the fashion section of the show, while Ahn will handle home and lifestyle. Seung-ye’s show will focus on baby and children’s products, with presenter Kim introducing new arrivals.
Soyou, who also hosted CJ ENM’s hit beauty show “Get It Beauty” (2006-present) in 2015, will be covering the topic of beauty.
The five shows will air every Monday through Thursday on both the CJ OnStyle mobile app and YouTube channel.
“It was a bit scary to jump into the unfamiliar commercial market, but I learned a lot while preparing for this project and realized how much I have changed,” Han said at a press conference for CJ OnStyle’s new show in Seocho-gu, southern Seoul, on Aug. 22. “As someone who loves fashion, I’m excited to be able to communicate, learn and share something.” [with the customers].”
Kim Ji-ae [kim.jiye@joongang.co.kr]