retail
Cafes, chatbots, and relationships: omnichannel capabilities consumers crave
According to the latest Vogue Business Index, Whatsapp, pop-ups and hospitality collaborations increase the emotional connection of favorite accessories from the likes of Kate Spade and Longchamp.
technology
Gucci maintains index innovation leadership, but Hugo Boss and Versace surprise with virtual activations
Virtual and augmented reality continues to expand, but new DPP laws pose challenges for brands, the latest Vogue Business Index reveals.
retail
‘Bake-at-home’ totes and meme culture: Luxury brands win digitally
According to the latest Vogue Business Index, TikTok is going from strength to strength, lo-fi vs. hi-fi and the social commerce boom have become the latest digital playground for luxury brands.
retail
Chanel fights luxury goods downturn
The latest Vogue Business Index shows that while perceptions of quality come under scrutiny, purchasing intent remains stable despite the economic climate.
sustainability
Gucci and Bottega Veneta struggle to counter industry ESG setbacks
According to the Vogue Business Index, brands are falling short of their sustainability goals while consumer-facing circular plans are prioritized.
