January 26, 2025
Canadian goose, famous for transformation from a utilitarian to luxury brands, has navigated new tasks in the stagnation of a luxury sector. According to recent reports by Yahoo Finance, brand stocks have declined significantly and tend to worsen due to dependence on China and lack of brand heat.
The Canadian Goose, which was founded in Canada in 1957, focuses on practicality before evolving a luxury label with a price of $ 1,500 or more for high -end retailers such as SAKS FIFTH AVENUE and HARRODS. I was. The strategy of matching the brand to both the functionality and the celebrity aspire has been promoted to a notable profit milestone of $ 930 million in FY2024.
However, the luxury retail industry is changing. For the past year, the stock of Canadian gangsters has plummeted about 11 % and has seen a sudden decrease of 70 % in the past five years. This tendency matches greater shrinkage in the 2024 luxury sector and affects giants such as LVMH and KERING.
Strategic pivots, the brand’s strategic pivot, include the sale of consumers (DTC) to a non -winter apparel, and by 2028, we are working to make a $ 2.1 billion profit goal. In the first quarter of the 2025 fiscal year, sales of non -heavyweight down items in the first quarter of 2025 accounted for 46 % of the 2025 fiscal year increased by 20 %.
According to data from the index box platform, the export value of 2024 in 2024 in Canada’s Anorak, wind jacket, especially the United States, has increased significantly to $ 7.36 million in 2023. It has increased from $ 143.8 million in 2023 to $ 162.9 million in 2024, and China has been a considerable import partner in 2024, contributing to $ 53.6 million in 2024.
Despite the emphasis on diversification, Goose in Canada still depends on the iconic winter hoodie for profitability, and almost 80 % of EBITDA in 2024 is derived from sales in the peak winter quarter. I am doing it. The collaboration aims to provide fresh charms, like a partnership with the French designer, Hider Ackerman, which introduces the popular snowgooth capsule collection.
Canadian goos diversifies in market trends and continues to spread the boundaries when adapting, so maintaining its luxurious position in a changing sector is essential for its life and success.
Source: Indexbox Market Intelligence Platform
