Brandel Chamblee recently defended advertising at PGA Tour events, saying the advertising was necessary for the game to thrive. He noted that compared to the NFL, unlike the Football League, golf does not have a dedicated time-out window for displaying ads.
On Saturday, December 28th, Chamblee wrote a lengthy post criticizing X and refuting some perceptions. One of them was about the amount of commercials during golf telecasts. The former PGA Tour pro turned analyst defended advertising, saying it’s important to the game. He also mentioned the NFL, which runs a lot of advertising.
Scott Warren, host of the Australian Golf Passport podcast, countered that the NFL does not display advertising during key moments of matches. In response, Brandel Chamblee argued that unlike televised golf, the NFL has its own timeouts.
“The NFL has the benefit of timeouts, but those ‘timeouts’ are by design to some extent, allowing the networks to offset their hefty broadcast rights fees with commercials,” he wrote. “Golf doesn’t have the luxury of timeouts, but it’s common to show important things that happened during a break when you come back.”
‘They’re necessary and they work’ – Brandel Chamblee defends advertising during PGA Tour events
In another tweet, Brandel Chamblee shared data about NFL commercials to defend the PGA Tour’s ability to air ads during event broadcasts.
“On average, a three-hour golf broadcast includes 54 minutes of commercials. For comparison, a typical NFL game lasts three hours and 12 minutes and includes 67 minutes of advertising. Still, The NFL is growing rapidly, with 42% of commercials included.” Those surveyed say they watch the Super Bowl because of the commercials, and 50% buy from brands that appear in Super Bowl commercials. Then he answered. ”
“It’s clear that advertising is needed to offset the huge rights fees that networks pay sports leagues, but from an advertiser’s perspective, advertising is effective. Data shows that ad recall is lower on streaming devices. It is said that linear TV is significantly more expensive.
He added that data shows 60% of people are motivated to see ads.
“In 2024 alone, 56% of new streaming subscribers chose lower-priced ad inventory, compared to 39% in 2023. Ads may be annoying to some, but they are necessary. , it is effective,” he concluded.
Chamblee has worked as Golf Channel’s lead studio analyst for more than 20 years.
Edited by Shobhit Kukreti
