Boston, September 10, 2024 Boston Globe Media has announced the launch of B-Side Sports, a new video-first sports platform aimed at engaging New England sports fans through video series, podcasts and a bi-weekly newsletter delivered Mondays and Fridays.
The highlight of the launch is a strategic partnership between B-Side Sports and Shadow Lion, the renowned creative studio he founded. Tom Brady, Ben Lawitz, Gilad Haas and Jeff FineThe collaboration marks a significant milestone for both companies and marks the beginning of a new era in sports media. The partnership will kick off with an exclusive video podcast series, “The Quick Snap,” hosted by the current Patriots captain. David Andrews Former Patriots quarterback Brian HoyerThe series will offer a fresh perspective on the game, diving deep into both the technical intricacies of the game and the personal stories of the players, and will be distributed across social media channels, audio platforms and YouTube. Additionally, the content will enhance the sports sections of Boston.com and Globe.com with premium video assets.
The collaboration with Shadow Lion, known for producing award-winning athlete-driven series such as “Tom vs. Time,” “All In” and “Pound for Pound,” highlights a strategic move to increase athlete-led storytelling and digital engagement. The launch of B-Side Sports aims to redefine the sports media landscape in New England and elevate the fan experience in one of the most beloved and passionate sports regions in the world.
“Sports media is rapidly shifting toward athlete-driven conversations and digital video content. B-Side Sports is poised to evolve the way New England fans connect with their favorite players and teams, setting a new standard for sports media in the region.” Andrew GrilloVice President of Commercial Products at Boston Globe Media.
“At Shadow Lion, we believe the most authentic stories in sports come from the athletes themselves. David Andrews and Brian Hoyer “Given our roots and fandom for all things New England sports, it was a no-brainer.” Gilad Haas“We are thrilled to work with B-Side Sports and Boston Globe Media to bring The Quick Snap to life,” said , co-founder and CEO of Shadow Lion.
“B-Side Sports is a continuation of B-Side, Boston Globe Media’s newest media division, which launched in 2022 to serve Boston’s newest generation through mobile-first content. The expansion of B-Side’s reporting portfolio reflects the product’s success in reaching younger audiences,” said John McClellan, CEO of B-Side Sports. Linda HenryCEO of Boston Globe Media.
The Quick Snap podcast is live and episodes will be available on YouTube and streaming wherever listeners get podcasts. B-Side Sports is live on its social channels on Instagram and Twitter and readers can sign up for the newsletter ahead of its launch on Friday.
contact: Carla Cass651-491-8302, (email address protected)
About Boston Globe Media:
Boston Globe Media Partners, LLC (“BGMP”) is a locally based, award-winning media company. Boston The Boston Globe is a 27-time Pulitzer Prize-winning news source and one of New England’s most successful metro news organizations. united states of americaGlobe’s headquarters are Boston Regional branch offices Washington DC, Rhode Islandand New HampshireThe Globe has one of the highest circulations of any metropolitan newspaper with more than 245,000 digital subscribers. As part of Boston Globe Media’s expanding portfolio of brands, the Globe hosts events that connect community members with journalism and offers digital and home delivery advertising solutions that reach more consumers than any other media brand in New England. Boston Globe Media properties include The Boston Globe, Globe.com, Boston.com, STAT, The B-Side, Globe Publishing Services, Globe Events, Studio/B, and the weekday news show Boston Globe Today, which airs on NESN and online.
Source: Boston Globe Media Partners
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