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Diving overview:
Bloomingdale’s has partnered with retail connectivity platform Lucky to strengthen its e-commerce business, according to a press release Monday.
According to a press release, this integration allows online shoppers to see if their desired item is available at a nearby Bloomingdale’s store while browsing a variety of brands’ DTC websites, and choose same-day delivery or pick-up. You will be able to purchase the product.
This partnership will allow brands to track conversions through their online stores.
Dive Insight:
Luxury brands can now connect their DTC websites with Bloomingdale’s in-store inventory.
The retail partnership between Lucky and Bloomingdale’s adds another major retailer to the company’s roster. The company also boasts Best Buy, Walgreens, Ulta, Sephora, and Nordstrom as some of its customers. Company website.
“Bloomingdale’s is an innovative force in luxury retail, and integrating its inventory systems with Lucky’s platform creates a powerful solution for brands and their customers,” said Lucky co-founder and CEO. CEO Sune Palmer said in a statement. “This partnership allows brands to offer online customers instant access to select Bloomingdale’s departments, combining the convenience of digital shopping with a first-class Bloomingdale’s experience.”
The move to connect DTC-branded websites with Bloomingdale’s comes as the DTC sector faces liquidation. Casper, Allbirds, Outdoor Voices Significant changes in ownership and brick-and-mortar locations have taken place. In recent years. Brands that once prided themselves on cutting out the middleman are now turning to wholesale partners like Nordstrom to expand their reach.
Macy’s, Bloomingdale’s parent company, has also faced challenges in recent months. Macy’s recent reported third-quarter net sales of $4.7 billion, down 2.4% year-over-year. Still, Bloomingdale’s continued to be a bright spot in the company’s third-quarter results. department store Reported an increase of 1.4% compared to the previous year In the third quarter comp
Given Bloomingdale’s success, investors are turning their attention to Macy’s retail stores. Barrington Capital Group and So Equities asked the company to cut costs and explore strategic alternatives to Bloomingdale’s and Bluemercury. Take other steps to increase shareholder value. In response, Macy’s said it remains confident in its “bold new chapter” turnaround plan and will work with Barrington and Thor.
