Authentic Brands Group, a global brand development, marketing and entertainment platform, builds on its successful partnership with Barneys New York with the partnership with Saks Global to grow its luxury and accessible luxury brands. Launch a joint venture.
The new business, called Authentic Luxury Group, will leverage the combined strengths of Authentic and Saks Global to unlock the potential of Authentic’s luxury brands across key sectors including fashion, retail, digital, hospitality, real estate, art and travel. Maximize. Branded luxury homes, condos, and hotels.
Authentic Luxury Group (ALG) will serve as an incubator for brand growth through new strategic licensing agreements and distribution channels, initially with Authentic Brands-owned luxury and access brands including Barneys New York, Judith Leiber Couture, Hervé Leger and Vince. Focus on affordable luxury brands.
The idea is to redefine and expand the modern luxury experience for customers around the world, leveraging Authentic’s expertise as a leading global licensing supplier and Saks Global’s advanced e-commerce experience and preference. Leveraging a location’s store fleet to create growth opportunities and create strategic licensing and distribution value. partner.
Jamie Salter, founder, chairman and chief executive officer of Authentic, said in a statement: “The creation of ALG represents the success of many years of collaboration with Saks, Inc., based on our initial licensing agreement for Barneys New York.
“ALG will further nurture our brands by building on our complementary strengths and creating a multifaceted environment that reaches a broader audience through a wide range of services and experiences. Our shared commitment to our vision allows us to be at the forefront of modern luxury.”
Authentic partners with Saks Global to unlock the full potential of luxury brands.
Barneys New York, which has a strong presence in Japan and has an eponymous beauty line, is part of the ALG platform that allows the U.S. retailer and its brands to expand beyond fashion and into lifestyle categories, like Barneys New York. This will be the first brand aiming for accelerated growth under the Residence opened in Tulum, Mexico earlier this year.
The brand’s expansion also includes a strengthened Saks Fifth Avenue presence, enhanced retail locations, a dedicated e-commerce platform and the launch of Barneys New York Residences.
This follows Barneys New York’s recent collaboration with Hourglass, which will host a pop-up on Prince Street in Soho, New York. The pop-up will showcase a curated collection of luxury art and fashion, a coffee truck by the famous Fred’s, and a series of notable events, highlighting opportunities for expansion under ALG’s leadership.
Richard Baker, Executive Chairman of Saks Global, added: “ALG allows us to further enhance our ongoing service to luxury consumers. We are constantly leveraging our platform to support both established and emerging brands in luxury fashion. We strive to provide significant opportunities to expand our reach, and this new platform will do just that.
“We are proud to further strengthen our partnership with Authentic and leverage our collective strengths to unlock access to new audiences and reimagine the luxury experience.”