74% answered that if there is a text message on sale from the brand, the possibility of purchasing will increase. 93% have already received text messages from brands, or 42% of consumers who are planning to receive them within a few hours after receiving text from the brand. Compared to digital channels, SMS Marketing is an important channel of Black Friday Cyber Monday, and 64% of British consumers peak SMS on the peak weekends on sale on the weekends of sale. We receive and purchase.
According to a new survey conducted by ATTENTIVE, a SMS and e -mail marketing platform utilizing AI, about half (46 %) of British people shopping on a mobile phone at work. I admit it.
Surprisingly, the X1 generation is the most criminal, and 50% or more acknowledges that he used his mobile phone during his work. On the other hand, 43% of the Z2 generations and 46% of the 3 respondents of the millennials 3 acknowledged. Outside of the workplace, “second screening” is still popular, and 80% of shoppers are most likely to do online shopping while watching TV.
SMS marketing is becoming more and more important for brands as sales and royalty propulsion.
The survey revealed how marketing representatives adapted to changes in consumer habits. Personalized SMS marketing by the brand could be the driving force of mobile purchases and long -term customer royalty. It is positive about 93% of people already receiving text messages from brands or receiving text messages from appropriate brands, and the highest percentage of the current subscribers of text messages marketing is the Z generation. It is a millennial generation. 40% of respondents answered that SMS marketing has strengthened the trust of the brand, which leads to specific actions. 74% of the respondents answered that if a text message about sales is displayed, 54% have already purchased from text messages. . In addition, 50% of the investigators reported that they have purchased unplanned purchases by SMS marketing.
Rupt the misunderstanding of SMS
These purchases are not limited to cheap products. One in five respondents replied that they had spent more than 100 pounds on products sold in text messages. SMS marketing is not limited to young consumers. According to this survey, the X -generation and baby boomers are one of the biggest opportunities to attract a new SMS subscriber, and 60% of the respondents in this layer will consider joining the SMS program.
AI role in personalization
However, in order for consumers to find their value on the SMS channel and build loyalty to the brand, companies need to personalize the messages according to the preferences, interests, and needs of shoppers. 52% of the people say that brands want to improve their messages personalization, and brands have the opportunity to adjust communication based on personal interests and past exchanges. Solutions using AI like Attentive AI ™ will make this possible, and brands will be able to provide one -on -one personalization. By feeding customer data through real -time data analysis and advanced AI tools, the brand not only calls on each subscriber, but also distribute target messaging that maximizes the performance of the message. can.
For example, INKEY LIST uses Attentive as part of the integrated marketing strategy to improve customer engagement and improve the royalty. According to Georgie Little, director of the Inkey List retention and royalty category,: Many mobile -first consumers prefer to receive messages from brands via SMS, which is a better alternative than relying on email. The immediate character of the channel means that the resources used are reduced, which means that they can respond agile to SMS and e -mail, and improves overall performance. ”
Sales of Black Friday Cyber Monday (BFCM) are increasingly influenced by SMS marketing
This data also shows that SMS marketing plays an important role in the most crowded peak sales season in the year. 64% of British consumers purchased after receiving SMS marketing in the previous BFCM, and 21% responded by more than half of the purchase to SMS messages. Above all, 36% of Z -generation consumers spent more than half of the BFCM budget on marketing via SMS.
“Black Friday Cyber Monday is the most profitable holiday for many brands, and it is essential to make sure that all marketing messages are important,” said Keri McGHEEE, Attentive CMO. “Consumers can be overwhelmed by the amount of marketing received, so in order to break the noise, the brand has a personalized message through the entire customer journey, presenting customized recommendations, and is the most engagement. AI will be able to reach large -scale hyper -personalization by AI at a high possibility. ”
Attentive conducted this survey in August 2024 for a national national team of 1,370 British consumers. Click here for detailed reports.
