Saturday, March 8th, 2025
Venetian Resort is pleased to announce “Viva Las Venice.” The $1.5 billion transformation will combine Venetian and Venetian energy to redefine an experience that is both luxurious and immersive.
Venice Resort Las Vegas launches its groundbreaking new brand campaign, “Viva Las Venice,” commemorating the pinnacle of its multi-year, $1.5 billion transformation. This bold initiative not only introduces an evolved brand identity and a redesigned logo, but also sets the stage for an entirely new era of immersive luxury. Merging the timeless charm of Venice with the exhilarating pulsation of Las Vegas, the campaign reaffirms the status of Venice’s resort as an iconic destination, and invites guests to experience the next chapter like before.
Where the two worlds collide: The fusion of Venice and Vegas
At the heart of “Viva Las Venice” is dynamic duality. The perfect blend of Venetian elegance and Vegas excitement. For more than 25 years, Venice resorts have paid tribute to the romance and grandeur of Italian cities. The campaign enhances its legacy and offers a fresh, contemporary perspective that captures the essence of both worlds.
Developed in collaboration with preachers at Austin-based creative agency, the campaign was energized through the artistic lens of Italian filmmaker Marco Prestini and photographer Justin Bettman. With a rich, cinematic aesthetic that incorporates real-world elements and subtle visual effects, the campaign immerses viewers in a surreal yet authentic experience. The visuals are deeply inspired by the Italian flag color palette (deep burgundies, emerald greens, rich cream) while embracing the Las Vegas home, changing the resort’s deep connection to Venice.
Bold new brand identity
As part of that evolution, Venice resorts are introducing sophisticated brand identity and logos to enhance their status as leaders in luxury hospitality. The iconic winged lion is elevated with a contemporary design, but the updated typography system brings a fresh, refined aesthetic to the brand. These elements guide the resort’s new era and collaborate with an ambitious vision for the future.
Improve your guest experience through immersive storytelling
Unlike traditional advertising campaigns, Viva Las Venice is deeply rooted in the guest experience. Venice resorts have begun transformation from within, focusing on team members training and empowering to ensure that the core values of “unexpected joy” have been seamlessly integrated into every aspect of their guest journey. This commitment to reliability ensures that Venetian magic can be seen and felt.
Zooms across digital and connected TVs
To attract modern travelers, Viva Las Venice is deployed on multiple platforms, including Connected TV (Hulu, Prime Video), Digital Media, Out of Home Advertising, and Print. This strategic approach will allow both loyal guests and new audiences to discover the campaign and experience the resort’s reinvention in an interactive and visually engaging way.
Grand Renaissance of Vegas Icons
More than just a campaign, Viva Las Venice marks the dawn of a new chapter in Venetian Resort. Transformation goes far beyond branding and covers the complete reinvention of the guest experience.
The all-suite accommodation has been redesigned for the ultimate luxury. It includes areas such as the world-famous magician Shinrim and Venetian spheres.
Combining the timeless charm of Venetian sophistication with the inspiring spirit of Las Vegas, Venetian Resort is redefining luxury and entertainment for a new generation of travelers. “Viva Las Venice” is more than just a campaign. This is the gateway to an unparalleled experience, bringing together dul, innovation and world-class hospitality to create something truly unforgettable.
“This campaign is an open invitation to rediscover Venice resorts in a whole new way,” said Patrick Nichols, president and CEO of Venice resorts. “A $1.5 billion reinvestment has created a moment where we rethink all the details, stop, look again, and take it all in. “Viva Las Venice” is about the perfect balance. It’s everything you expect, and at the same time there’s nothing you expect. ”
“We’ve been working hard to get the most out of our business,” said Kellyn Blount, Executive Creative Director at Preacher. “By using as much practical effects as possible and weaving in playful optical fantasies, Viva Las Venice transforms everyday moments into extraordinary things. ”
“CTV is able to get viewers to engage with precisely, resonating messages with both returning guests and first discovering a Venice resort.” “By leveraging data-driven insights, we optimize our media strategies for evolving travel situations.”
